In the first part of your law firm marketing MOT, I covered client newsletters and generating free traffic for your website. To read that part again, please click below: Law firm marketing MOT part 1:>> In this email, I want to ask you whether you are using two other forms of marketing to attract new … Read more
Competition is really hotting up in the legal services market, with a new ABS forming every week, private equity investing into legal ventures and the High Street solicitor/niche law firm/smaller practice being left more and more to fend for itself. Yet there are still smaller firms doing incredibly well out there and growing year on … Read more
Everyone wants the one silver bullet that will magically and overnight transform their law firm marketing and ensure a steady and growing number of clients approach them for assistance. I am often asked “What one thing can I do to instantly generate new clients?” Well I am going to share it with you in this … Read more
I thought you might need a little motivation and inspiration to fire you up now that we are properly back into the New Year, so how about a look at the top most read blogs and articles of 2011. These articles inspired solicitors in 2011 to make the changes necessary and to take the marketing … Read more
How many law firms or solicitors practices are there in the UK? Whilst I hear a lot of doom and gloom about the trials and tribulations of running a law firm, I am also lucky enough to work with a great many solicitors who are very effective with their marketing and so run very profitable … Read more
This is the most common query I hear from solicitors whenever they start asking me for help with their marketing, either through one on one advice or when they sign up for my marketing tips. Time is the reason for not being able to spend more ‘time’ on marketing. So I thought it might be … Read more
We Have To Do Something: I feel slightly sad writing this. I had a chat with a solicitor recently who has decided to go down a marketing path which involves a substantial investment and which he and I are both almost certain will lead to failure. Yes, he is entering it knowing that it has … Read more
Looking For Legal Funding UK? In working with so many solicitors in every conceivable sector of law, I often hear how difficult it is to obtain legal funding. I am pleased to let you know that it doesn’t need to be. Whilst some commercial solicitors have struggled to obtain funding for their law fierms, particularly … Read more
I cannot let today pass without talking about Steve Jobs as for a marketing man like me to do so would be akin to a catholic not commenting on the death of a pope. I have an immense amount of respect for all that he achieved with Apple. Starting up a company, then being ousted … Read more
Most solicitors’ websites fail because all of the effort is spent on working out how to get more people to visit their legal website, yet little or no time is then thought about how to get more people to interact with their website once they arrive there. Yet this is a massive mistake. My 98/2 … Read more