I am still fuming after watching The Apprentice last week. If you have managed to miss the format, each week budding entrepreneurs are put into one of two teams and given a task to perform, usually selling something to retailers or the public. This week one of the candidates Melissa was constantly explaining how she … Read more
My children recently started watching an American family sitcom called The Middle which has now turned into a family favourite. It is about a normal family coping with their three ‘normal’ children growing up. They have a son of around 17, a daughter of 13 and a geeky child who only reads books of about … Read more
I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says: How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore. Answer … Read more
So the Law Society is once again spending hundreds of thousands of pounds promoting the brand of solicitor. Is it worth it? Having reviewed their previous efforts, including the “Help, I need somebody” campaign based around the Beatles song of the same name, I think not. The problem with the Law Society model of advertising … Read more
What else can you do for your clients? Is just being their solicitor enough now? In this new economy it is the businesses that do something extra that are going to survive and thrive, so what extra are you doing for your clients? I am always on the lookout for articles or businesses that can … Read more
The old marketing adage is that you have to present a new product, service or business idea seven times before someone understands and embraces it. Does this still apply today? My experience in promoting my solicitor clients’ services and my own, both in terms of marketing for law firms and Loyalty Law is that the … Read more
What one thing could you finish today to make a new client walk through your door? Who could you call that you have been putting off that might lead to new referrals? Can you write that article that you know you should write to endorse your expertise? Can you send that article to your clients … Read more
I have always used Internet Explorer as my primary internet browser. I have used Firefox and Safari to test websites and make sure that they function properly, but pretty much every working day of my life, and most weekends too, I have searched the internet using Internet Explorer as my primary browser. Whilst it worked … Read more
The above phrase is one that I have heard so many times and causes me to tear my hair out (or what is now left of it). I usually here it when a solicitor has been provided with a new (to them) opportunity to promote their business which works very well, and they respond with: … Read more
How many similar headlines have we seen in the Gazette in the last few years. The lead article on 11th March 2010 was the middle headline. It discussed the threats from the Legal Services Act and how Tesco has already launched a joint venture Estate Agency with iSold.com. Correspondence in the Letters section suggests that … Read more
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