Is this treacherous two letter word ruining the development of your legal practice? What if I had tried that marketing idea that someone said would work? What if I had tried Pay Per Click marketing to generate new leads? What if I had not given up when I tried Pay Per Click marketing and it … Read more
When I left legal practice it took some time to create a profitable business (as I am sure many of you remember if you started your own legal practice). About three years into launching my business my kitchen was falling apart. The cupboard doors were falling off, handles had been stuck on so many times … Read more
Anyone who has followed my thoughts on marketing solicitors for any length of time will know that I have several stock comments. What I am delighted to hear, and have kept hearing over the last few weeks when meeting solicitors who receive my emails is that the one resonating the most is clearly the one … Read more
(I am writing this from Edinburgh airport on my iPhone so please excuse the typos – yes maybe more than usual for any regular readers)! I have been with clients in Edinburgh today. If you knew who they were or looked at their website you would probably describe them as a High Street law firm … Read more
Eyes Wide Open, Mouth Wide Open! Recently, having admitted defeat in my attempt to avoid a smart phone (I liked my phone only being able to make calls and text) I purchased an Iphone. My wife recently dropped hers smashing the face of it, so as clumsy runs in the Jervis family, I thought I … Read more
What Do Lawyers Do? A survey on the front of the Law Society Gazette this week by YouGov reveals that 68% of people are largely ignorant of what Lawyers do. This immediately reminded me of the story told by Claude C Hopkins, an advertising expert, who in 1919 was hired to work with Schlitz beer. … Read more
We are fast approaching the end of the first decade of the new millenium. Are you where you wanted or expected to be when you made your business resolutions 10 years ago? Did you expect to be doing better, or have you exceeded your expectations. More importantly, as we can only control the future, where … Read more
It is often a quiet time of year as people prepare for Christmas, but there is still action that you can take to generate some immediate new enquiries. The good thing too is that this does not have to be difficult. The people most likely to buy your services from you now are your past … Read more
On a recent episode of Life with Sir David Attenborough he was following an Ibex deer. These deer lived on the top of a cliff, and the only time they went down to the bottom of the valley was when they needed to eat and drink. The mother had recently given birth and it was … Read more
I was talking to one of my Marketing4Solicitors ToolKit solicitors recently. He explained that he was very disappointed in me (which worried me). He called to provide me with some feedback on my new Cross Selling And Referrals ToolKit for solicitors. Now before I explain why he was disappointed, let me tell you that this … Read more