Perfection Kills Momentum

Anyone who has followed my thoughts on marketing solicitors for any length of time will know that I have several stock comments. What I am delighted to hear, and have kept hearing over the last few weeks when meeting solicitors who receive my emails is that the one resonating the most is clearly the one above.

Perfection Kills Momentum

It seems accepted by most solicitors that this saying stops them making progress. They come up with a new idea, then improve it, then adapt it, then, then, then….. Then doing anything to stop this idea actually happening. It is almost like a fear stops them from finishing the idea and testing it. The idea could be anything from testing putting up the new website or rewriting an existing advertisement. It could even be recording their first video for their website. It doesn’t really matter what the idea is, it is the fear, or the desire to make it perfect, that inordinately delays the idea, or often worse still completely smothers it until it dies out.

It seems to be a real problem for solicitors, and I understand the reason for this. Most solicitors are perfectionists. Their job demands that they pay very close attention to the detail as failing to do so can be costly to their clients, and ultimately their business.

Perhaps you need two hats, a lawyers hat and then a different one when dealing with marketing so that you can make quicker decisions. You see the thing is marketing doesn’t have to be perfect. If you have no website and are fretting about one or two words, or you are not sure about the colours, put the website up right away and then see what happens. Without it going live you will never win any new business and you will be losing it by not having one. In my experience what happens is the website goes live and suddenly the colours or words don’t matter. And let’s face it, they normally don’t matter. Will one word prevent a client from choosing your firm? Will pink instead of orange make them choose another firm. 99 times out of 100 of course not.

Don’t Fret The Small Stuff

Do not let the tiny, small, irrelevant items stop your business from surviving and thriving. Believe me, they could be causing far more damage than you would imagine. I am seeing more solicitors throw off their usual shackles and start to take regular, consistent (YET NOT PERFECT) action. The longer you let them make this progress, the further you fall behind them and the harder it is to close the gap.

Don’t fret the small stuff.
Don’t let perfection kill momentum!

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.