My Daughter’s Birthday

Today is my daughter’s 11th birthday (Happy Birthday Megan). No doubt as with all parents I cannot believe where that 11 years has gone. 11 years ago I was still a practising solicitor. I had my plans for starting Samson Consulting; I knew that I would do that only two years into entering the law when I was a trainee legal executive, but I did not leave the law until 2004.

What I did not know was how quickly the time would pass or whether there was a need for a marketing service purely for solicitors run by a solicitor (non-practising as I must always say).

Was there enough business to keep myself busy? Would I be able to support my first (and by then second born, Samuel), and would solicitors warm to my service?

I didn’t know the answers to these questions, yet I believed in what I could do to help Law Firms. I saw that they needed help and my intuition told me that I would make it work. My business plan was a sketchy outline, but I got the funding I needed. I put everything into it, tried some things that worked really well and others that did not. I learned from those and either improved them or stopped doing them.

The point here is that I just did it. I pushed on, sometimes when things seemed impossible. When I did not know if I could make the next mortgage payment I could have given up, but I believed fully in what I did. Totally and completely. I put everything into it and never stopped believing. Thankfully it has worked for me (so far) and I thoroughly enjoy what I do. Long may it continue, please.

I see lots of solicitors who enjoy what they do too. Sadly on an increasing level I see many of them struggling and making choices they do not believe in. Rather than trying to attract new work of the type that they enjoy they seem to be sacrificing it for work that they think they can attract more easily. If this is you, please stop it. Relentlessly go after what you really want to do, what you really enjoy doing and what you do really well. This is the only way you will really thrive. Don’t accept second best. Don’t ever stop moving towards your perfect business (constantly adapting and modfiying your plans). Push on and keep taking new positive action and I am certain your practice will be fine.

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Law Firm Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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