Let Intuition Help Your Law Firm Marketing

On a recent episode of Life with Sir David Attenborough he was following an Ibex deer. These deer lived on the top of a cliff, and the only time they went down to the bottom of the valley was when they needed to eat and drink.

The mother had recently given birth and it was time for her offspring to make their first journey down to the bottom of the valley. The cliff they had to descend was, in places, practically vertical, but they managed the descend without any problems, well almost.

The youngest straggler was a way behind her mum when a fox started to chase her. Intuitively she started to run back up the cliff, but the fox was quicker. Suddenly the Ibex Deer ran up a near vertical cliff face and then stopped halfway up. The fox could not follow as the cliff was too steep. Through thousands of years breeding and intuition/instinct the fox knew that stopping on a sheer cliff face would save her, and it did. Ahh; a happy ending for once!

Why does this matter to you? Well we too have many years instinct and intuition built into our system, but nowadays we most often try and override it with facts and figures. Sometimes we instinctively know the answer to a problem, yet we fight the answer trying to back up our feelings with some hard facts. Other times you will know that what you are being sold is not going to achieve what is promised, yet you still go ahead and sign the cheque for the next great marketing scheme that will bring clients flooding to your practice.

At the same time, on other occasions there will be things you know that you should do to market or promote your law firm, yet you let a partner or someone else talk you out of it. The trouble is ignoring your intuition makes it easier to do so the next time. We have the system built into us for a reason.

Some business decisions I have made I have done so even though I knew they would not work out as planned. Why do we do this?

Malcolm Gladwell has most of the answers in his excellent and insightful book Blink. I urge you to read it, it is my favourite book from him, much more so than his more widely quoted book The Tipping Point.

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).