Let Intuition Help Your Law Firm Marketing

On a recent episode of Life with Sir David Attenborough he was following an Ibex deer. These deer lived on the top of a cliff, and the only time they went down to the bottom of the valley was when they needed to eat and drink.

The mother had recently given birth and it was time for her offspring to make their first journey down to the bottom of the valley. The cliff they had to descend was, in places, practically vertical, but they managed the descend without any problems, well almost.

The youngest straggler was a way behind her mum when a fox started to chase her. Intuitively she started to run back up the cliff, but the fox was quicker. Suddenly the Ibex Deer ran up a near vertical cliff face and then stopped halfway up. The fox could not follow as the cliff was too steep. Through thousands of years breeding and intuition/instinct the fox knew that stopping on a sheer cliff face would save her, and it did. Ahh; a happy ending for once!

Why does this matter to you? Well we too have many years instinct and intuition built into our system, but nowadays we most often try and override it with facts and figures. Sometimes we instinctively know the answer to a problem, yet we fight the answer trying to back up our feelings with some hard facts. Other times you will know that what you are being sold is not going to achieve what is promised, yet you still go ahead and sign the cheque for the next great marketing scheme that will bring clients flooding to your practice.

At the same time, on other occasions there will be things you know that you should do to market or promote your law firm, yet you let a partner or someone else talk you out of it. The trouble is ignoring your intuition makes it easier to do so the next time. We have the system built into us for a reason.

Some business decisions I have made I have done so even though I knew they would not work out as planned. Why do we do this?

Malcolm Gladwell has most of the answers in his excellent and insightful book Blink. I urge you to read it, it is my favourite book from him, much more so than his more widely quoted book The Tipping Point.

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Law Firm Marketing

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.