PPC For Law Firms

If you are a solicitor running a Google Ads campaign, you must not ever search for your own advertisements. Why? Quite simply, because it will cost you money! Watch this short video to discover more: Download my Google Ads Whitepaper to discover how else you can improve your campaign and generate more clients from the … Read more

When it comes to Google Ads, particularly having your Ads Campaign run for you by an external company, F is the most important word. F is for Feedback. When one of my clients wins a brilliant client from an Ads campaign, I insist that they let me know as soon as possible. This is so … Read more

In my opinion, the Google Ads Search Term Report is the most important reporting section of Google Ads, barring all others. It is the report that allows you to see exactly what people have typed in to Google that has triggered your advertisement to appear and for a visitor to click through to your website. … Read more

Talladega Nights is a film starting Will Ferrell as a racing car driver. In one of the early scenes his errant father comes into the 'tell the class what you do for a living' day. He too was a racing driver, but now mainly drinks, it seems. As he gets evicted from the class for … Read more

What is the fastest way to improve a Solicitors Google Campaign Results? How can you make the same spend go further and generate more client instructions? In this article I look at How To Improve Google Ads Performance with some easy to make changes and improvements. I have many conversations with solicitors every year when … Read more

I am usually such a positive person that this headline “Be more negative for better results” is quite hard for me to write. However, the message is so important that I will fight my natural inclination to change it… What is wrong with the search results below? Ignoring the first four advertisements, what is wrong … Read more

I mentioned in my last article that one word keywords such as ‘solicitor’ simply do not work when it comes to Ads. However, longer search terms of three or more words work a treat. Really well. They cost less and they will win you more enquiries; if you do them correctly. Sadly, however, none of … Read more

Tell me what is wrong with the above search results? Do you think the three advertisers will make a return on their investment from these advertisements? I know that it is highly unlikely. First, the cost for each click is estimated by Google to be £10.58. The reality is that it may in fact be … Read more