When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more effective (and cost effective) and Google Ads (Google Ads as it is now known) falls well into this category for law firms.
I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more
I was in the car with my lovely 21 year old daughter the other day. It’s her first car and she has had it for four years from new – I need to tell you that as it is an important part of the story…. It was one of those recent very hot days and … Read more
I know that a lot of solicitors become slightly terrified by their competition. I know this because they tell me. They look at their website and think that the firm must be doing so much better than them, or see them advertising and believe that everything must be going swimmingly for them. 99% of the … Read more
I am regularly asked by solicitors whether they should undertake Facebook Advertising or Google Ads Advertising. I thought it was time to answer that once and for all in my law firm marketing blog. First, it is important to note the position that I come at this from. I am a marketing man through and … Read more
Does Gareth Southgate fill the water bottles for his football team? Does Richard Branson make minor changes to his website? Did Steve Jobs sweep the floor of the Apple offices? Does any business owner of a hugely successful business do minor tasks that they could pay someone £10, £15 or £50 an hour to do … Read more
What is the number? “Nick, I have been spending £10,000 a month on Google Ads for six months. When should I expect to generate a Return On Investment?” “Six months ago” I answered. Ads should provide you with a return on investment within the first two months, often the first month. This poor solicitor had … Read more
I expect, in fact demand, that every solicitor that I work with knows exactly what their Return On Investment (ROI) in Google Ads is. Which is why when I hear conversations like this, I feel frustrated: “I advertise every week in the local paper and that’s about all that I do” said the solicitor. “What … Read more
If you are using Google Ads as part of your law firm marketing mix, this video will show you, with an example from my book, The Law Firm Growth Formula, why not being sufficiently specific with your keywords can cost you a lot of clicks which will not drive business for you. For the full … Read more
A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Ads is to constantly rewrite your worst performing Ad in each Adgroup to try and beat the best performer. Why? It leads to a better Click Through Rate which gets you a better Quality Score … Read more