It has been almost impossible to avoid the hype surrounding the latest instalment of the James Bond Franchise – Skyfall. Every review seems to have been overwhelmingly positive, with many stating that it is Daniel Craig’s best Bond film of his three, if not the best Bond film ever. So when I went to watch … Read more
“I assumed that I wasn’t the only solicitor who had seen his instructions reducing steadily over the last few years, but just to confirm this I asked a few other local sole practitioners. What they said really surprised me. They said that they were doing fine. I thought there might be some ‘playing me’ in … Read more
I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says: How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore. Answer … Read more
So the Law Society is once again spending hundreds of thousands of pounds promoting the brand of solicitor. Is it worth it? Having reviewed their previous efforts, including the “Help, I need somebody” campaign based around the Beatles song of the same name, I think not. The problem with the Law Society model of advertising … Read more
The old marketing adage is that you have to present a new product, service or business idea seven times before someone understands and embraces it. Does this still apply today? My experience in promoting my solicitor clients’ services and my own, both in terms of marketing for law firms and Loyalty Law is that the … Read more
Anyone who has followed my thoughts on marketing solicitors for any length of time will know that I have several stock comments. What I am delighted to hear, and have kept hearing over the last few weeks when meeting solicitors who receive my emails is that the one resonating the most is clearly the one … Read more