Solicitors Marketing

Solicitors Marketing Their Practices – the only rule is this one!

If you are running a solicitors practice, and constantly trying to attract new clients to you, how can you do this and be certain that all of your marketing efforts will be rewarded? This is a question I often hear, so I thought it might be helpful to answer it. The main advice I can … Read more

Case Study

One Partner Law Firm Changes Direction

We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Solicitors: The Complete Insanity Of Doing Your Own Marketing

    This is going to be a very short post, but one of the most important too! Statement 1 You can bill anything from £100 per hour to £500 per hour for your time. Statement 2 You can outsource practically any aspect of your client generation marketing to someone charging anything from £15 to £50 per … Read more

    Case Study

    One Partner Law Firm Changes Direction

    We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

    When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

    At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

    Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

    Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

    Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

    As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

    As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      The Death Of High Street Solicitors & Retailers?

      The Death Of High Street Shopping & Solicitors? Not a week seems to pass at the moment when the media are not bemoaning the death of the traditional High Street. Soon there will be no shops on the High Street they cry, and Mary Portas, Queen of Shops, is brought in to save the High … Read more

      Case Study

      Beating the big boys whilst spending a fraction of their budget

      We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

      As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

      We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

      And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

      The rest – as they say – is history.

      We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

      He started by working on our website, making it more accessible and easier to navigate.

      Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

      Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

      But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

      It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

      Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

      Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

      I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        How Much Good Legal Marketing Advice Are You Ignoring?

        I had an email which made me laugh the other day. The email suggested that I had too much content on my website, that I should reduce the number of pages that I have overall and then the ‘intrigue’ of people wanting to find our more would be much better from me. The writer ended … Read more

        Case Study

        From biggest fee earner to no fee earning whilst doubling turnover

        I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

        That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

        In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

        I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

        As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

        What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

        Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

        We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

        And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

        We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

        Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

        But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

        He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

        And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

        And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

        When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

        Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

        And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

        Not only that, but the business is stronger, because it’s much less dependent on me.

        Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          Investment In Your Law Firm Marketing

          I recently returned from a trip to the States where I was attending a marketing course with some business friends. On the last evening of the conference a big night was called for so we headed out into the night and took a taxi to a restaurant. After a good meal and a few glasses … Read more

          Case Study

          One Partner Law Firm Changes Direction

          We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

          When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

          At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

          Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

          Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

          Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

          As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

          As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            The Ryder Cup And Solicitors Marketing

            Whether you like golf or not, or watch a lot of television or not, you have probably seen something of the Ryder Cup over the course of the last weekend and Monday. What an amazing event. Golfers are paid handsomely for their day job if they are in the top level, and all of the … Read more

            Case Study

            A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

            I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

            Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

            What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

            I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

            I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

            And I’m so glad I did.

            From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

            Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

            When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

            Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

            Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

            If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

            Bill Ward, Ward Trademarks

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

              The Partners Will Not Let Me Get On With Marketing..

              I often receive the same questions from the partner or solicitor charged with responsibility for marketing which says: How do I persuade the partners to let me try new marketing initiatives when they say that everything they have tried before has failed and they do not believe they should be doing any marketing anymore. Answer … Read more

              Case Study

              From biggest fee earner to no fee earning whilst doubling turnover

              I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

              That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

              In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

              I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

              As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

              What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

              Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

              We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

              And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

              We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

              Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

              But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

              He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

              And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

              And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

              When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

              Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

              And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

              Not only that, but the business is stronger, because it’s much less dependent on me.

              Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

              Get In Touch Today

              I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                I Agree Entirely, But This Doesn’t Apply To My Firm….

                The above phrase is one that I have heard so many times and causes me to tear my hair out (or what is now left of it). I usually here it when a solicitor has been provided with a new (to them) opportunity to promote their business which works very well, and they respond with: … Read more

                Case Study

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

                We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

                I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

                But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

                In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

                And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

                Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

                Get In Touch Today

                I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                  Perfection Kills Momentum

                  Anyone who has followed my thoughts on marketing solicitors for any length of time will know that I have several stock comments. What I am delighted to hear, and have kept hearing over the last few weeks when meeting solicitors who receive my emails is that the one resonating the most is clearly the one … Read more

                  Case Study

                  A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

                  I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

                  Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

                  What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

                  I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

                  I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

                  And I’m so glad I did.

                  From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

                  Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

                  When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

                  Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

                  Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

                  If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

                  Bill Ward, Ward Trademarks

                  Get In Touch Today

                  I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                    Are you giving your clients what they don’t even know they want?

                    There are many examples where businesses have changed or modified their product or service and suddenly hugely increased the success of their business. I recently used a different brand of toothpaste. I had to unscrew the plastic lid. I have been using a flip up lid for as long as I can remember and suddenly … Read more

                    Case Study

                    “We’re busier and more profitable than ever before, but we’re also having more fun too.”

                    I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

                    Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

                    His advice was smart, sound and – most importantly – it worked.

                    And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

                    I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

                    I hoped that wouldn’t be the case with Nick, and I was right.

                    I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

                    His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

                    Three years in, and I’m over the moon with the impact that Nick has had on my business.

                    We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

                    We’re busier and more profitable than ever before, but we’re also having more fun too.

                    That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

                    It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

                    I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

                    It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

                    Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

                    And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

                    Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

                    But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

                    Get In Touch Today

                    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).