Solicitors Marketing Their Practices – the only rule is this one!

Nick Jervis' Law FIrm Marketing PlanIf you are running a solicitors practice, and constantly trying to attract new clients to you, how can you do this and be certain that all of your marketing efforts will be rewarded?

This is a question I often hear, so I thought it might be helpful to answer it.

The main advice I can give you is that you absolutely must ensure that you have put the right hat on when you are marketing your services.

When it comes to your legal work, you need a hat that is very fond of certainty. Your legal services ‘hat’ has to be very accurate, and be a fanatic when it comes to attention to detail.

This is a fundamentally different hat from your solicitors marketing one. This hat has only one task; that is to ensure that when it comes to marketing your legal services, whatever happens, you just “keep calm and carry on marketing”!

Marketing is very different from the provision of your legal services. Quite often, there are no definitive answers to the perennial question “what will work when it comes to marketing my solicitors practice”?

What might work for a personal injury solicitor when it comes to promoting their services may never work for a business solicitor. Conversely, what may work incredibly effectively for one business solicitor when it comes to marketing their legal services may fail hopelessly for another business solicitor even if he or she operates within the same sector or niche. Marketing is very much about personality and small nuances can make substantial differences to the success of a marketing campaign.

Unless or until you test and try a marketing technique for your services, you simply will not know if it will work for your practice or for one particular type of legal service.

Once you do test it, if you obtain any results, you should try and improve each aspect of that marketing activity to make it more effective until it works time and time again for you, allowing you to move on to add another marketing tributary to your Profit FlowCast.

There are no certainties when it comes to marketing. You only find out what will or will not work for you when you try it.

When it comes to marketing legal services, the only way to ensure your future success is to Keep Calm and Keep Marketing!

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Marketing For Solicitors

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.