Solicitors Marketing Their Practices – the only rule is this one!

Nick Jervis' Law FIrm Marketing PlanIf you are running a solicitors practice, and constantly trying to attract new clients to you, how can you do this and be certain that all of your marketing efforts will be rewarded?

This is a question I often hear, so I thought it might be helpful to answer it.

The main advice I can give you is that you absolutely must ensure that you have put the right hat on when you are marketing your services.

When it comes to your legal work, you need a hat that is very fond of certainty. Your legal services ‘hat’ has to be very accurate, and be a fanatic when it comes to attention to detail.

This is a fundamentally different hat from your solicitors marketing one. This hat has only one task; that is to ensure that when it comes to marketing your legal services, whatever happens, you just “keep calm and carry on marketing”!

Marketing is very different from the provision of your legal services. Quite often, there are no definitive answers to the perennial question “what will work when it comes to marketing my solicitors practice”?

What might work for a personal injury solicitor when it comes to promoting their services may never work for a business solicitor. Conversely, what may work incredibly effectively for one business solicitor when it comes to marketing their legal services may fail hopelessly for another business solicitor even if he or she operates within the same sector or niche. Marketing is very much about personality and small nuances can make substantial differences to the success of a marketing campaign.

Unless or until you test and try a marketing technique for your services, you simply will not know if it will work for your practice or for one particular type of legal service.

Once you do test it, if you obtain any results, you should try and improve each aspect of that marketing activity to make it more effective until it works time and time again for you, allowing you to move on to add another marketing tributary to your Profit FlowCast.

There are no certainties when it comes to marketing. You only find out what will or will not work for you when you try it.

When it comes to marketing legal services, the only way to ensure your future success is to Keep Calm and Keep Marketing!

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Marketing For Solicitors

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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