Solicitors Marketing Their Practices – the only rule is this one!

Nick Jervis' Law FIrm Marketing PlanIf you are running a solicitors practice, and constantly trying to attract new clients to you, how can you do this and be certain that all of your marketing efforts will be rewarded?

This is a question I often hear, so I thought it might be helpful to answer it.

The main advice I can give you is that you absolutely must ensure that you have put the right hat on when you are marketing your services.

When it comes to your legal work, you need a hat that is very fond of certainty. Your legal services ‘hat’ has to be very accurate, and be a fanatic when it comes to attention to detail.

This is a fundamentally different hat from your solicitors marketing one. This hat has only one task; that is to ensure that when it comes to marketing your legal services, whatever happens, you just “keep calm and carry on marketing”!

Marketing is very different from the provision of your legal services. Quite often, there are no definitive answers to the perennial question “what will work when it comes to marketing my solicitors practice”?

What might work for a personal injury solicitor when it comes to promoting their services may never work for a business solicitor. Conversely, what may work incredibly effectively for one business solicitor when it comes to marketing their legal services may fail hopelessly for another business solicitor even if he or she operates within the same sector or niche. Marketing is very much about personality and small nuances can make substantial differences to the success of a marketing campaign.

Unless or until you test and try a marketing technique for your services, you simply will not know if it will work for your practice or for one particular type of legal service.

Once you do test it, if you obtain any results, you should try and improve each aspect of that marketing activity to make it more effective until it works time and time again for you, allowing you to move on to add another marketing tributary to your Profit FlowCast.

There are no certainties when it comes to marketing. You only find out what will or will not work for you when you try it.

When it comes to marketing legal services, the only way to ensure your future success is to Keep Calm and Keep Marketing!

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Marketing For Solicitors

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.