Legal Marketing

5 Sure Fire Ways for your Legsal Marketing to Fail 1. Don’t define what you want marketing to achieve for you This is the number one pitfall of nearly all campaigns. You are guaranteed to fail if you don’t decide up front what you want the campaign to do for you. Without formulating your critical … Read more

Networking for solicitors can be a very effective and powerful tool, but only if you do it right. But where are the best legal networking events and legal networking groups, then, when you get to them, what should you do? In this article I look at the Legal Networking Events, Legal Networking Groups and how … Read more

How Do You Set Your Law Firm Marketing Budget? When it comes to setting a marketing budget for solicitors, I understand that many solicitors do not know where to start. Whilst a very basic method is to take 5% of turnover as a starting point, this could lead you to missing out on a huge … Read more

How Much Money Do You Leave Behind? When you act for a client, how much money do you leave behind which they would happily give to you? Many clients are incredibly happy with your service. They like what you do for them, they like you as people and they are more than happy with all … Read more

How To Make More Profits Without Spending More On Marketing Would you like to know how to attract more clients to your solicitors practice without increasing your marketing spend.  One of the first questions I normally hear when speaking to a new law firm is: “How Can I Get More New Clients?” The problem with this … Read more

There is often a common problem with the marketing that solicitors carry out that can spread across every aspect of it and can severely restrict the opportunities for great results. This problem, if not corrected, will prevent many, many clients from coming in to your business and many referrers from sending work to you. It … Read more

Solicitors Seminars MARKETING THROUGH EDUCATION You are experts in your chosen field of law, yet how often do you communicate this expertise to your potential clients? Last month I discussed the power of the client newsletter, now I would like you to consider another very powerful marketing tool for your practice. Seminars I touched on … Read more

Normally in smaller law firms there is one partner with overall responsibility for marketing. However, whilst this partner is in theory given the responsibility for marketing the law firm, he or she is rarely provided with all of the tools and support needed to make the most impact. A few small changes to your current … Read more