Most of you will know of Vilfredo Pareto without realising it. He was an economist and sociologist who noticed or discovered the 80:20 rule. He found that 20% of the population earned 80% of a country’s income, 20% of a sales force bring in 80% of the business etc. So how does this affect you? … Read more
Marketing Opportunities for your Legal Practice Try Something New To Market Your Firm! If you were to look at your marketing activities, how many different types do you try? I say “try” because that is what marketing is all about. Whatever marketing you undertake from networking to advertising, website marketing to brochures, you should always … Read more
Legal Marketing Websites. Do they work? Here we are talking about websites which attract work for solicitors, from personal injury claims, through conveyancing claims and onto divorce claims. The comments below offer some advice to ensure you spend your money wisely. 1. Try before you buy I have tried many forms of advertising/marketing in solicitors … Read more
How to make your law firm advertisements make the telephone ring. Advertising is easy: – if you know what you are trying to achieve it really can and should be. However, often the trouble with Solicitors’ advertising is that it does not have the focus required. Ask yourself what you are trying to achieve. For … Read more
How To Make Your Legal Advertising More Effective 1. What is your intention with your advertising? This should be a simple response: – to win new clients. Most firms do not have the substantial budgets required to produce “brand advertising” like Coca Cola or Nike. The one response you want is to recruit new clients. … Read more
Why should solicitors bother with a blog? Isn’t it just another time wasting idea? Will it ever bring in new clients to the practice? Well here are 10 reasons why you may well think differently about a solicitors blog…. Forget the word blog. Forget everything you have ever read about blogs or thought about blogs. … Read more
Pricing Legal Services This advice could literally add tens of thousands of pounds in profit to your bottom line profits; ie money that can come straight out to you in partner drawings or profits. It is tried and tested and it works. This is a genuine and excellent way to increase the profits of your … Read more
Branding Your Legal Practice When you mention the word branding, most people immediately think of the huge global brands, from Coca-Cola to Nike. Imagine your practice being instantly recognisable to the world at large by a symbol, a mere tick. Of course to reach those dizzy heights of branding requires a significant amount of investment … Read more
Solicitors’ Brochures – why bother? 1. Why bother with a legal brochure? Choosing a solicitor is an “informed decision” meaning that any client needs to assess your competence before they can decide to instruct you. A key way of doing this is by assessing any materials produced by you. Whereas the internet is now a … Read more
Solicitors Logos Why? Why is a brand important? Why do you need one? What will it achieve? Your brand tells the world about you. It says whether you are a modern forward thinking practice, or a more traditional law firm. It says whether your main message is that you provide a caring service for your … Read more