Legal Referral Websites

Legal Marketing Websites. Do they work?

<>Here we are talking about websites which attract work for solicitors, from personal injury claims, through conveyancing claims and onto divorce claims. The comments below offer some advice to ensure you spend your money wisely.

1. Try before you buy

I have tried many forms of advertising/marketing in solicitors practices over the years. Before committing any money, it is essential that solicitors investigate the scheme thoroughly. To avoid wasting limited resources, solicitors must:

  • A. Ask exactly what is and is not included in the scheme (ie geographical coverage, or in rotation)
  • B. Ask for contact details from existing clients, and then CALL them to ensure the scheme is as successful as it is said to be. The call must be made. Even if you are looking on a website which has many testimonials from solicitors, call them. I have investigated some schemes for clients and called the suppliers of testimonials on the website extolling the virtues of the service. However, on speaking to them they are often not as positive as the testimonial suggests (which may have been provided soon after joining the scheme when excellent quality leads were being sent to the firm, soon to dry up).
  • C. Don’t be pressurised by the “If you don’t join now your competitor will”. If you do not have the time to investigate the scheme do not do it. However, if you are looking to grow your business, set aside the time to investigate the scheme properly.

2. Track the leads.

I have found this to be one of the most difficult areas, ensuring solicitors track the leads vigorously. You can only assess whether the scheme has been successful (ie you have received a good return on investment) if you record which enquiries come from the scheme. Everyone in the practice must accept responsibility for this. It cannot be left to the receptionist as in many firms. All must play a part to ensure that your budget is spent wisely in the future. By way of an example, I know of a firm that joined a divorce website. At the end of the year they decided not to renew, (a small fee by todays standards) as they did not believe they had received good value. When the legal marketing services company supplied them with the list of over 20 leads they had referred during the course of the year (and they realised that most of them had been converted into fee paying clients), they quickly altered their decision and remained in the scheme. If you do not track the origin of your leads, you cannot assess which marketing or advertsing is successful and should be renewed, and which schemes you should leave.

Proof that Legal Website Marketing Does Work!

I recently started work with a new legal practice. They had very few clients, but they did have a website. They were clearly keen to obtain new clients as soon as possible. Samson Consulting commenced a website marketing campaign for them. Within two weeks they are receiving at least 10 enquiries per week. I can hear you thinking “that is not a lot”. For this practice, it is all they need. We could target other key words on the search engines to generate more leads but they could not be serviced.

And how much does this all cost? Including our management charges for the campaign, it works out to about £2 per lead generated! So yes Website Marketing really does work.

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Law Firm Marketing

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!