Legal Referral Websites

Legal Marketing Websites. Do they work?

<>Here we are talking about websites which attract work for solicitors, from personal injury claims, through conveyancing claims and onto divorce claims. The comments below offer some advice to ensure you spend your money wisely.

1. Try before you buy

I have tried many forms of advertising/marketing in solicitors practices over the years. Before committing any money, it is essential that solicitors investigate the scheme thoroughly. To avoid wasting limited resources, solicitors must:

  • A. Ask exactly what is and is not included in the scheme (ie geographical coverage, or in rotation)
  • B. Ask for contact details from existing clients, and then CALL them to ensure the scheme is as successful as it is said to be. The call must be made. Even if you are looking on a website which has many testimonials from solicitors, call them. I have investigated some schemes for clients and called the suppliers of testimonials on the website extolling the virtues of the service. However, on speaking to them they are often not as positive as the testimonial suggests (which may have been provided soon after joining the scheme when excellent quality leads were being sent to the firm, soon to dry up).
  • C. Don’t be pressurised by the “If you don’t join now your competitor will”. If you do not have the time to investigate the scheme do not do it. However, if you are looking to grow your business, set aside the time to investigate the scheme properly.

2. Track the leads.

I have found this to be one of the most difficult areas, ensuring solicitors track the leads vigorously. You can only assess whether the scheme has been successful (ie you have received a good return on investment) if you record which enquiries come from the scheme. Everyone in the practice must accept responsibility for this. It cannot be left to the receptionist as in many firms. All must play a part to ensure that your budget is spent wisely in the future. By way of an example, I know of a firm that joined a divorce website. At the end of the year they decided not to renew, (a small fee by todays standards) as they did not believe they had received good value. When the legal marketing services company supplied them with the list of over 20 leads they had referred during the course of the year (and they realised that most of them had been converted into fee paying clients), they quickly altered their decision and remained in the scheme. If you do not track the origin of your leads, you cannot assess which marketing or advertsing is successful and should be renewed, and which schemes you should leave.

Proof that Legal Website Marketing Does Work!

I recently started work with a new legal practice. They had very few clients, but they did have a website. They were clearly keen to obtain new clients as soon as possible. Samson Consulting commenced a website marketing campaign for them. Within two weeks they are receiving at least 10 enquiries per week. I can hear you thinking “that is not a lot”. For this practice, it is all they need. We could target other key words on the search engines to generate more leads but they could not be serviced.

And how much does this all cost? Including our management charges for the campaign, it works out to about £2 per lead generated! So yes Website Marketing really does work.

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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