Legal Referral Websites

Legal Marketing Websites. Do they work?

<>Here we are talking about websites which attract work for solicitors, from personal injury claims, through conveyancing claims and onto divorce claims. The comments below offer some advice to ensure you spend your money wisely.

1. Try before you buy

I have tried many forms of advertising/marketing in solicitors practices over the years. Before committing any money, it is essential that solicitors investigate the scheme thoroughly. To avoid wasting limited resources, solicitors must:

2. Track the leads.

I have found this to be one of the most difficult areas, ensuring solicitors track the leads vigorously. You can only assess whether the scheme has been successful (ie you have received a good return on investment) if you record which enquiries come from the scheme. Everyone in the practice must accept responsibility for this. It cannot be left to the receptionist as in many firms. All must play a part to ensure that your budget is spent wisely in the future. By way of an example, I know of a firm that joined a divorce website. At the end of the year they decided not to renew, (a small fee by todays standards) as they did not believe they had received good value. When the legal marketing services company supplied them with the list of over 20 leads they had referred during the course of the year (and they realised that most of them had been converted into fee paying clients), they quickly altered their decision and remained in the scheme. If you do not track the origin of your leads, you cannot assess which marketing or advertsing is successful and should be renewed, and which schemes you should leave.

Proof that Legal Website Marketing Does Work!

I recently started work with a new legal practice. They had very few clients, but they did have a website. They were clearly keen to obtain new clients as soon as possible. Samson Consulting commenced a website marketing campaign for them. Within two weeks they are receiving at least 10 enquiries per week. I can hear you thinking “that is not a lot”. For this practice, it is all they need. We could target other key words on the search engines to generate more leads but they could not be serviced.

And how much does this all cost? Including our management charges for the campaign, it works out to about £2 per lead generated! So yes Website Marketing really does work.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

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What My
Clients Say

“Nick had been advising me to start an email newsletter for ages but I was put off because I wanted to prepare a list of all of my old clients first. I finally took action when he reminded me and said “just start the list today”, so I did.

Nick was right. Within four months I have an email list of 1,000 people and it is growing all of
the time, as are my referrals!”

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