Marketing Ideas For Law Firms

Marketing Opportunities for your Legal Practice

Try Something New To Market Your Firm!

If you were to look at your marketing activities, how many different types do you try? I say “try” because that is what marketing is all about. Whatever marketing you undertake from networking to advertising, website marketing to brochures, you should always test it out, evaluate its success, and then improve it or shelve it. If you continually do this you will eventually have an excellent marketing mix ensuring you are using many different channels to deliver business to your practice.

1. Advertising

If you advertise and believe it is successful, have you tried other publications? Have you tried direct response advertisements as opposed to general display advertisements?

2. Networking/Personal Selling

Do all of your senior team have a target for networking events each month? Have you invested in training all of your fee earners or even all staff in being able to spot opportunities for your practice when out networking? If not, why not?

3. Brochures

Do you have professionally copy written and designed brochures or do you rely on out of date brochures? Worse still, do you have nothing to present to your clients to aid your cross selling activities? If you have brochures do they include client testimonials to give you credibility?

4. Hospitality

This is one of those areas where traditionally solicitors have spent considerable sums. If you do entertain at events, do you ensure that you only take clients who give you significant work or are likely to? If not, consider spending your money more wisely elsewhere.

5. Seminars

Particularly important in the commercial sectors seminars are an excellent method of increasing your network. If you do a good job and impart legal information in an informative and easy to understand manner, seminars can generate significant business.

6. Direct Marketing

Still a very powerful tool if you obtain professionally designed materials, target a narrow audience and talk in terms of how you can help them. The response rates can be improved significantly when followed up with a telephone call. Direct Marketing is an excellent way of generating interest for Seminars above.

7. Exhibitions

Exhibitions can be very effective for launching new services or reaching new potential clients. Usually the biggest mistake with exhibitions is failing to allocate significant resources in both time and money to market before and after the exhibition.

8. Internet

Legal websites are slowly evolving and becoming useful informative tools. Once you have a website, you can promote it through Pay Per Click or Search Engine Marketing, both of which are incredibly powerful marketing tools.

If you do not have a website, you are missing the most cost effective marketing opportunity available for a legal practice.

9. Telemarketing

Telemarketing can be a very effective way of generating meetings with new potential referral sources. The law of averages (and I have tried this in many different sectors) is that for each three meetings generated you should be successful in one of them. So if you wanted to meet a new commercial client, on average three meetings should result in a new referrer for you.

10. Sponsorship

If you wish to gain a return on your sponsorship investment, you should only sponsor events that are likely to be attended in large numbers by your core target audience.

11. Public Relations

PR is one of the easier tools for solicitors to use, but is often not used to its full potential. If you advertise in a publication, you should be able to generate at least three stories per year but often many more.

Go on, try something new and enoy your results!

12. Stop Your Passing Clients From Passing Your Office

A Boards. These are not very exciting, but there are two benefits. They stop people passing by your office and they are incredibly reasonably priced and therefore one of the most cost effective forms of marketing.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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