Perfection Kills Momentum When it comes to marketing your law firm, marketing needs momentum to thrive: Perfection KILLS Momentum! One of the biggest lessons that I have carried with me from my days as a practising solicitor is a quote from a legal judgment that was constantly repeated by a partner in one of my … Read more
Law Firm Mastermind Groups Mastermind Yourself To Success Mastermind Groups Every successful business person that I have met has read Think and Grow Rich: The Original Classic by Napoleon Hill. One of the largest sections (and to me definitely the most important) is Masterminding; that is mixing with other legal business owners, sharing ideas and … Read more
If you still operate your law firm from premises, one of the best things you can do from a marketing perspective is to make the best use of these premises to promote your legal services. Whenever I visit a new law firm, I can almost guarantee what I am going to find when I walk … Read more
When you are starting any legal marketing campaign, it is vital that you give some thought to what you are hoping to achieve. This five step process will help you to plan out a successful legal marketing campaign. 1. What success would you like to achieve from your campaign? If you start off every campaign … Read more
Email Newsletters Are Great For Keeping In Touch and Generating New Instructions! On numerous occasions I have stressed the importance of staying in touch with clients and prospects. Quite frequently I am told that the reason solicitors do not keep in touch with clients and contacts is two fold: Cost; and Not maintaining an up … Read more
Cross Selling Legal Services Really Easily To ensure the future of your law firm it is absolutely vital that all fee earners start to take a real interest in generating new instructions for their firm. If you are a partner in a practice, you should be establishing systems to ensure that your fee earning team … Read more
Most businesses make offers to their clients to generate additional income or motivate loyalty. Solicitors need not be an exception. Whilst it is not so easy to discount legal fees as it is a bottle of milk, you can make some enticing offers to encourage clients to instruct you. It is 10 times easier to … Read more
Legal Referrals Referrals is always one of the topics most mentioned when I meet new solicitors. The question I often hear is “how can we meet new referrers of business and develop mutually beneficial relationships? 1. Who would you like to receive business from? The first stage of this process, as with most marketing activities, … Read more
Solicitors Marketing – Stand Out From The Crowd! Review Your Legal Marketing! Before you do anything, you must know what it is that sets you apart from your competitors! I often hear that solicitors feel they cannot distinguish themselves from their competitors. This is absolutely not true. Although the service you offer is similar the … Read more
Solicitors Receptions As A Legal Marketing Tool In my travels I visit a lot of solicitors’ receptions, some good, some requiring a little attention. The one point which always amazes me is the lack of self promotion. We all know historically solicitors are not the greatest cross sellers. Often the conveyancing solicitor does not see … Read more