Solicitors Marketing – Stand Out From The Crowd!

Solicitors Marketing – Stand Out From The Crowd!

Review Your Legal Marketing!

Before you do anything, you must know what it is that sets you apart from your competitors!

I often hear that solicitors feel they cannot distinguish themselves from their competitors. This is absolutely not true. Although the service you offer is similar the way you carry it out and the results you achieve can be significantly different. So what makes you better?

TIP: Ask your clients. If you are not sure you have a lot of people out there who know exactly what it is that makes them come back to you each time they need legal assistance – so ask them. Your clients will know often better than you what makes you special. Once you know, make sure you shout the message from the rooftops in all of your marketing communications.

Plan to succeed, don’t fail to plan!

The television advertisements at this time of year are all about losing weight and becoming fitter. If you want to lose weight you have to do something about it. You need to plan to go to the gym three times a week or ride your bike to work, to plan to eat more healthily and plan to drink less alcohol.

Marketing is the same, if you want it to become a leaner, more successful tool for your business you need to plan what you are going to do. Set aside time every single week (and preferably every day) where all you do is review your past marketing, assess its effectiveness, and try and improve it. Also think about the marketing activities you have not yet tried, and plan to try them all one by one.

TIP: Put a recurring appointment in your diary system which must never be moved to spend time marketing your business.

Talk To Your Existing Clients At Least Four Times A Year

It is 10 times easier to sell more services to existing clients than it is to recruit a new client. I will repeat that because it is so important. It is 10 times cheaper and easier to sell more services to existing clients.

How can you do this? Here are some examples:

  • A newsletter or a simple monthly letter letting your clients know about Home Information Packs, or why they should choose you over an Accident Claims Company.
  • Multiple sizes and choices of brochures in reception and sent out to all new clients and prospects.
  • Training your key salesperson to be aware of all selling opportunities (this is of course your receptionist who should have monthly training). You would not believe the number of receptionists I have seen send clients away thinking they did not offer the service wanted when they clearly did).

TIP: Make use of your current database, whether it is on a content management system or an excel spreadsheet. Failing to talk to your existing clients will mean they will go elsewhere.

If you take some action you will see some improvements, if you take none everything will stay the same as it has been or more likely will deteriorate. It is your business and ultimately your choice as to which direction you take it in, but for the sake of all of those people who rely on you, I advise action now.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Law Firm Marketing

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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