Email Newsletters Are Great For Keeping In Touch and Generating New Instructions!
On numerous occasions I have stressed the importance of staying in touch with clients and prospects. Quite frequently I am told that the reason solicitors do not keep in touch with clients and contacts is two fold:
- Cost; and
- Not maintaining an up to date database
After hearing this for so long from so many different sources, I decided that as I am a marketing consultant, and as marketing is all about giving your clients what they want, I ought to do just that.
I now have a solution for you that costs you very little in the way of both time and money, but allows you to keep in touch with your clients regularly!
If you have made it as far as this page, then you are now reading your solution. Email newsletters are free to send and excellent for keeping in touch with your clients. So what are you waiting for? Let me deal with your concerns, fears and initial reaction of "that won’t work, will it?".
It Will Cost Too Much
I thought I would deal with this point first as I am sure it is the first one on your mind. I can set up an email newsletter for you, designed for you to match your website or in a new style if you have no website or are not happy with it’s design for as little as £500. On a monthly basis I can then add new content to the template from as little as £500 per month (I use the "I" word losely here – it means "my clever design team".
Now considering that £500 is an average conveyancing fee in some areas (if it is not you should be charging more) and it is also certainly cheaper than a purchased personal injury claim. If you have only 500 people on your database you should expect at least three or four enquiries a month from a newsletter but as your database grows (I take care of new additions each month too) then you will generate more.
We Won’t Update Our Database
You do not need to. Just send new client email addresses to me each month and I will add them to your newsletter list.
We Don’t Have A Database
I have heard this so many times before, but please it is not fatal. Even if you have no data whatsoever, or have not previously collected email addresses, start now and you will soon have a database. All you need to do is store a contact name and email address in an Excel spreadsheet and suddenly you do have a database, but there are some incredibly cheap email marketing databases available now. Download the guide below and I will share with you the one that I use to keep in touch with my clients and prospects.
Who Will Supply The Content?
If you can see the benefit and the only thing holding you back is this, then this is the easy part. There are hundreds of great copywriters available to hire for a freaction of the cost it would take you to write your content. Once again, I share these with you when you download the guide below.
Not only is Nick Jervis a marketing expert, but as a former practising solicitor, he is someone who understands how solicitors work and through his services offers practical marketing advice that the average solicitor has a realistic chance of implementing. He has played a significant part in setting our firm on the path to creating and implementing a successful marketing strategy.
Jerome Dodge, Blanchards Bailey Solicitors
Clever and intelligent without any nonsense.
A very helpful and enlightening service.
I used Nick Jervis’ Pastor Advertising Formula and generated 2,500 queries within one week of two newspaper ads!
Paul Doran – Doran Law Solicitors
“I went to see Nick in 2012 when I need to drastically change my publicity strategy generally and my website. He gave me a great deal of very wise advice and as a result my turnover has increased considerably. My website was also revamped and this is now regularly at the top of the Google Adwords site resulting in far more enquiries in a week than I previously had in a month! I cannot thank Nick enough for this and will thoroughly recommend his firm to anyone who enquires.”
Martin Smith, Martin T Smith Solicitor
I have worked with Nick for over a year. As well as being a thoroughly nice person to deal with he is also full of good ideas that work – and which can be implemented without costing the earth.
David Edwards. Burt, Brill & Cardens
Thanks David, you are a top man too – it is a real pleasure to work with you 🙂
Ready To Take Action And See Results Now?
Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.