Using Seminars To Market Your Law Firm

Solicitors Seminars


You are experts in your chosen field of law, yet how often do you communicate this expertise to your potential clients? Last month I discussed the power of the client newsletter, now I would like you to consider another very powerful marketing tool for your practice.


I touched on these last month, but they need some special attention. If carried out well they will generate new business for you.

1. Why Do They Work?

Each time you target a new client, you are ultimately selling your skills to them. What better way is there to do this than to run a seminar demonstrating your particular expertise in a certain aspect of the law?

I often provide talks on marketing at conferences because, as I said last month, I promote my business exactly as you should promote yours, through education and proof of expertise.

2. Who Should I Target?

You can provide a seminar to a number of different groups, all of which will in time lead to new business. These include:

  • Your own client database (keep your clients loyal to you before others attempt to entice them away from you).
  • Clients of professional referrers (eg IFA’s, Accountants etc). This not only allows you to promote yourself but also is a benefit to your professional referrer and keeps your relationship in balance if they are supporting your business.
  • Conferences – for instance Human Resources conferences for employment law, Estate Agents or Surveyor conferences for Conveyancing

3. Content

Once you have decided to run a seminar, the next most important point is to ensure you do it well. As a solicitor, how many times have you listened to a barrister reciting the deepest sections of an Act and drifted off to sleep or made an excuse to leave? You must make the seminar interesting and relevant to your target audience. Here are my top tips to ensure you do well:

  • Talk in a language your audience can understand. Do not try and baffle your audience with legal terminology. You will prove your expertise far more by communicating in easy to understand language than you ever will by confusing them with legislation.
  • Keep it short and in bullet sized chunks.
  • Do not overuse powerpoint. Contrary to what every conference speaker seems to think these days, powerpoint is not compulsory. Your job is to make your seminar interesting without whizzing noises and whistles.
  • Involve your audience. Even if for only a short period of time you should try and obtain some interactivity from your audience, if only for a show of hands.

I hope I have convinced you that it is important for you to include seminars as a part of your marketing mix. So put a date in your diary for September to run your next seminar – what’s it going to be on? A month in the life of Home Information Packs if this happens? Make it happen and watch your business grow!

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

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Law Firm Marketing

Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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