Why Law Firm Receptionists Can Ruin Your Marketing Efforts

I don’t hate a lot. I always remember telling my children not to use that word – it is too strong. My other mind blowing advice as a father was telling them to drink more water; it fixes everything. “I have a bad stomach” – drink some water. “I have a bad head” – drink … Read more

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

    Solicitors, first refusal for you – new clients delivered to your inbox (no effort on your part)

    I have been marketing legal services since 1991. I have been marketing legal services full time running my own business since 2003. In all that time, one of the things that I am consistently asked is “Nick, can you get me some more clients please?” “Yes, of course” I reply. “Let me show you what … Read more

    Case Study

    Chris Carter

    Positive: Quality, Responsiveness
    “Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

    As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

    Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

    Can’t recommend enough!”

    Get In Touch Today

    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

      My Day AT Work With Dad by Sam Jervis

      What is marketing ? Marketing is the action or business of promoting and selling products or services, including market research and advertising. Method of marketing. There are two main types of marketing: one is called attraction marketing this is for example, when using a website you are searching for something and you find exactly what … Read more

      Case Study

      One Partner Law Firm Changes Direction

      We’ve been working with Nick about 10 years and throughout this time I have always valued his expertise.

      When we first made contact with Nick we had been recommended to get in touch with him by another solicitor to “give us a hand with marketing”.

      At that time we were focusing on personal injury work, but we had already decided to enter the medical negligence market.

      Obviously breaking into a new market takes time and we still needed the income that came from the personal injury work to finance this going forward.

      Nick put together a high conversion website which meant we had all the personal injury work that we needed allowing us to build the medical negligence side of things up gradually.

      Now we specialise exclusively in medical negligence. Nick has been part of that growth in terms of strategy and the use of Google Adwords to generate good quality leads.

      As part of that, he helped us with the entire website build, making it very marketing focused and it has worked extremely well.

      As a result our firm has gone from strength to strength, more than doubling fee earing staff and turnover.

      Get In Touch Today

      I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

        Your Legal Practice Has To Change In 2015

        If you are a solicitor, I would like you to walk with me for a while, if you can please spare me just two minutes. I promise it will be worth it. I want you to picture your legal practice at the end of 2015. I want you to see it, as it is now, … Read more

        Case Study

        Now I’ve got eight staff and two offices, and we’ve never been busier.

        I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

        We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

        I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

        But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

        In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

        And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

        Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

        Now I’ve got eight staff and two offices, and we’ve never been busier.

        And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

        Get In Touch Today

        I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

          Half Terms And Law Firm Marketing

          Did you manage to take some time off last week? I hope you did, as I think running a legal practice these days is so much more demanding than it used to be, which means that it is vital that you take time to recharge whenever you can. If you are like me, and you … Read more

          Case Study

          From biggest fee earner to no fee earning whilst doubling turnover

          I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

          That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

          In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

          I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

          As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

          What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

          Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

          We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

          And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

          We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

          Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

          But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

          He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

          And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

          And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

          When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

          Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

          And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

          Not only that, but the business is stronger, because it’s much less dependent on me.

          Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

          Get In Touch Today

          I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

            Transform Your Law Firm Marketing In One Day

            How would you like to spend one afternoon transforming the fortunes of your legal practice? In one afternoon, would it help to be told everything you need to do, how to do it and how to outsource it to ensure that your law firm website produces all of the new clients that you need to be … Read more

            Case Study

            I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

            Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

            It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

            I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

            But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

            Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

            I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

            But something had held me back – maybe it was a fear of the new or the unknown.

            Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

            He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

            He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

            And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

            As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

            I was getting more leads, gaining more instructions and making more money than I ever had before.

            I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

            But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

            Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

            I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

            Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

            Get In Touch Today

            I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

              Reset Apple Keychain Password Macbook Pro

              I have been driven mad by an Apple Keychain Password request this morning, and of course I could not for the life of me remember it or guess it right. So I searched all of the Apple forums for support on how to reset my Apple keychain password and followed the advice, and still I … Read more

              Case Study

              I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

              Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

              It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

              I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

              But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

              Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

              I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

              But something had held me back – maybe it was a fear of the new or the unknown.

              Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

              He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

              He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

              And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

              As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

              I was getting more leads, gaining more instructions and making more money than I ever had before.

              I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

              But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

              Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

              I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

              Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

              Get In Touch Today

              I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                Law Firm Marketing Webinar 6th February 2013 Your Best Year Yet!

                Thank you for attending the webinar. For those who were unable to, here is the recording for you (or for those who wish to watch it again). Click the link below the webinar to find out more about my Group Consulting Programme starting soon! Comments received about this webinar (thank you) “It provided practical advice … Read more

                Case Study

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

                We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

                I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

                But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

                In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

                And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

                Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

                Now I’ve got eight staff and two offices, and we’ve never been busier.

                And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

                Get In Touch Today

                I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                  Number Of Law Firms In The UK 2012

                  Every year the Law Society publishes its survey results detailing the number of law firms still braving the big world legal services world out there. Despite all of the usual doom and gloom, the figure for the survey taken at 31 July 2010 is 10,413, a slight increase on 2009. For my part, this is … Read more

                  Case Study

                  From biggest fee earner to no fee earning whilst doubling turnover

                  I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

                  That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

                  In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

                  I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

                  As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

                  What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

                  Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

                  We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

                  And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

                  We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

                  Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

                  But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

                  He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

                  And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

                  And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

                  When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

                  Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

                  And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

                  Not only that, but the business is stronger, because it’s much less dependent on me.

                  Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

                  Get In Touch Today

                  I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).

                    The Trouble With Arsene Wenger

                    This blog is nothing to do with football (for those who saw the title and were getting worried). It starts with a football story but ends there very quickly. Last night Arsenal got knocked out of the Champions League and they were not helped by a terrible refereeing decision. However, as I say I am … Read more

                    Case Study

                    “We’re busier and more profitable than ever before, but we’re also having more fun too.”

                    I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

                    Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

                    His advice was smart, sound and – most importantly – it worked.

                    And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

                    I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

                    I hoped that wouldn’t be the case with Nick, and I was right.

                    I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

                    His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

                    Three years in, and I’m over the moon with the impact that Nick has had on my business.

                    We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

                    We’re busier and more profitable than ever before, but we’re also having more fun too.

                    That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

                    It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

                    I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

                    It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

                    Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

                    And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

                    Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

                    But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

                    Get In Touch Today

                    I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).