Your Legal Practice Has To Change In 2015

If you are a solicitor, I would like you to walk with me for a while, if you can please spare me just two minutes. I promise it will be worth it.

I want you to picture your legal practice at the end of 2015.

I want you to see it, as it is now, but with some major differences.

I want you to picture your law firm with more clients, more staff, more hustle and bustle, and perhaps one more thing that I should mention, a much bigger slice of profit for you to take from your practice.

You can use this profit however you would like. You can use it to go abroad over Christmas and the New Year, or just be a little more extravagant with your choice of gifts for your loved ones. You can decide to put it all back into your legal practice to drive even more growth in 2016, or you can do a mixture of both of these ideas. The choice is of course entirely up to you. It is your law firm, they are your profits, so you can use them as you see fit.

Whatever you choose, I want you to imagine looking back on this year in December 2015 and seeing it as a major breakthrough year for you, which I know that it can be.

All you need to do is one thing to make this walk become a reality.

What is this one thing?

You just have to do something different this year compared to last year. Simple isn’t it, but true.

Do one more ‘legal marketing thing’ this year and the walk we have been on becomes reality in 2015.

Do absolutely nothing differently this year compared to last year, and guess where you will be at the end of 2015? If you are lucky, you will be where you were at the end of 2014, but in reality you are actually likely be worse off as the legal services market becomes more competitive.

I don’t want you to be in that position, do you?

I hope you answered “no”, in which case what are you going to do that is different this year compared to last year?

What are you going to change to ensure that the end of this year is a wonderful year end for you, instead of another damp squib?

Here is one thing you can try. The most important part of it is that it is a completely ‘done for you’ new marketing activity that you can try. You do not have to do anything, except to look after the new clients who are going to provide the hustle and bustle (not to mention the profits) we spoke about earlier.

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Law Firm Marketing

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

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Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

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The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

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