Now this is not a heavy, dull, traditional marketing book with lots of complicated definitions and systems that will mean nothing to you. All these types of textbooks are dry, dull and mostly irrelevant to what you need to know to run a successful business. They might help you to pass an exam, just like … Read more
This book contains a formula to grow your law firm. It is tried and tested. It works. Or to put it correctly: it works if you work it. If you are absolutely committed to growing your law firm and are prepared to put in some time learning and applying this formula, you will be successful. … Read more
With the changes to the legal profession now only a few months away in October 11, the fear factor has always revolved around so called “Tesco Law”. Will the giant of the supermarkets come in to the legal profession and bulldoze their way into the legal services market wiping out all of the competition along … Read more
What Is The Difference Between Success And Failure When It Comes To Growing Your Law Firm? One Thing. What Successful Solicitors Do To Grow Their Law Firm Is… I have conversations with solicitors every week. Some of them are clients, some of them are on a More Clients Now strategy call to discover what they … Read more
Where is your client sweet spot? For every solicitor running a law firm this is a really important question; one that they should spend some time considering. In this article I will explain why. If you play golf or cricket, you will know that there is a sweet spot where, if you hit the ball … Read more
What do solicitors need to do to grow their law firms substantially? What actions do they need to take to see the growth that they desire? “Excuse me sir, but can you tell me how to get to J19 Gordano services on the M5 please?” “Well, I can, but if you want to get there, … Read more
“No, you cannot have a consultation with us about buying our services.” That was the response I received when I was looking for someone to show me how to use the rather expensive software that I was trying to get to grips with. It was a good reminder that as a law firm owner, you … Read more
Before I became a law firm marketing consultant, I was a solicitor. When I started doing the job of a solicitor, long before I qualified as one I might add, I had to take all and any clients who were sent my way. I was not able to pick and choose, so ended up with … Read more
I have been struggling to find help recently, on two fronts, and what I have learned I believe has a relevance for you and your law firm. My struggles have been in searching for someone to do some handy work for me at home that is beyond my abilities, and in looking for a developer … Read more
A quick reminder: one of the quickest ways to attract more visitors at less expense to your website using Google Ads is to constantly rewrite your worst performing Ad in each Adgroup to try and beat the best performer. Why? It leads to a better Click Through Rate which gets you a better Quality Score … Read more