What Solicitors Need To Do To Grow Their Law Firms This Year

Law Firm GrowthWhat do solicitors need to do to grow their law firms substantially? What actions do they need to take to see the growth that they desire?

“Excuse me sir, but can you tell me how to get to J19 Gordano services on the M5 please?”

“Well, I can, but if you want to get there, I wouldn’t be starting from here.”

I have had a lovely break with my family over the festive period, but come back fully charged and ready to go for 2018. I have also used the time to go through the exercise that I set all of my Marketing4Solicitors members to map out my goals and targets for this year.

It took some time, but it was well worth it.

I know where I am, I know where I want my business to be and I know the steps that I am going to have to take to get there.

I very much hope that my Marketing4Solicitors members are in the same and excited about what they can achieve this year.

The key point for you is this; if you want your law firm to change this year, whether to become more profitable or to grow substantially, you absolutely have to have a plan to follow. Doing the same as you did last year is unlikely to be enough, particularly if the economy is going to slow down (especially the housing market) as expected.

So, my questions for you are these:

  • What are your goals and targets for 2018?
  • What are you going to do differently this year to make them happen?

As always, I am here to help you, so please take one of the actions below if you are serious about growing your law firm this year.

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).