Fishing Where The Fish Are Hungry Is The Best Place For Solicitors To Start

I have been struggling to find help recently, on two fronts, and what I have learned I believe has a relevance for you and your law firm.

Solicitors Need To Fish Where The Fish Are Hungry

My struggles have been in searching for someone to do some handy work for me at home that is beyond my abilities, and in looking for a developer to help me take my software, Your Website Genie, to the next level.

I asked local friends for recommendations for help with my handy work and each person that I called explained that they were just too busy.

I spent some time researching developers for my software and found several that seemed capable of doing the job. I had meetings online and offline with them, and on each occasion, they explained that they just didn’t have the time or resource available to help me.

I was becoming frustrated on both fronts. I had some work ready to be done and was willing to pay for it to be done, but I couldn’t find anyone to help me.

Then it struck me. I was fishing where the fish were all full. They had been eating steadily for months and didn’t really want any more fish. I needed to be fishing where the fish were hungrier.

So, I changed my tack.

For the home help, I went to a website that lists all sorts of people who can do all sorts of jobs and who are actively seeking new business. It is called MyBuilder. I had several people contact me almost immediately after I posted the job and they all came highly recommended from the previous jobs that they had completed.

For my software, I turned to a freelance developer website, again where each person had reviews of all of the work completed by them, and again I found someone very keen to help me and they completed my first batch of jobs within a week.

Fishing where the fish are hungry is a much better place to fish.

If you are hungry for more fish, there are people searching for the services that you offer right now. You can be presented in front of them and be asked by them to provide your legal expertise.

Whether they find you through Google Adwords, or through one of the many articles on your website, the result is the same. You get to eat some more fish.

If your website doesn’t produce new clients for you consistently, I would start adding more content to your website on a consistent basis or start using Google Adwords (or improve its’ performance of you are not getting results with it).

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Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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