Fishing Where The Fish Are Hungry Is The Best Place For Solicitors To Start

I have been struggling to find help recently, on two fronts, and what I have learned I believe has a relevance for you and your law firm.

Solicitors Need To Fish Where The Fish Are Hungry

My struggles have been in searching for someone to do some handy work for me at home that is beyond my abilities, and in looking for a developer to help me take my software, Your Website Genie, to the next level.

I asked local friends for recommendations for help with my handy work and each person that I called explained that they were just too busy.

I spent some time researching developers for my software and found several that seemed capable of doing the job. I had meetings online and offline with them, and on each occasion, they explained that they just didn’t have the time or resource available to help me.

I was becoming frustrated on both fronts. I had some work ready to be done and was willing to pay for it to be done, but I couldn’t find anyone to help me.

Then it struck me. I was fishing where the fish were all full. They had been eating steadily for months and didn’t really want any more fish. I needed to be fishing where the fish were hungrier.

So, I changed my tack.

For the home help, I went to a website that lists all sorts of people who can do all sorts of jobs and who are actively seeking new business. It is called MyBuilder. I had several people contact me almost immediately after I posted the job and they all came highly recommended from the previous jobs that they had completed.

For my software, I turned to a freelance developer website, again where each person had reviews of all of the work completed by them, and again I found someone very keen to help me and they completed my first batch of jobs within a week.

Fishing where the fish are hungry is a much better place to fish.

If you are hungry for more fish, there are people searching for the services that you offer right now. You can be presented in front of them and be asked by them to provide your legal expertise.

Whether they find you through Google Adwords, or through one of the many articles on your website, the result is the same. You get to eat some more fish.

If your website doesn’t produce new clients for you consistently, I would start adding more content to your website on a consistent basis or start using Google Adwords (or improve its’ performance of you are not getting results with it).

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Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.