This is a belter! I am going to let you see the precise words I found on a taxi website recently when looking for a lift home, then explain the story behind it which has a very important marketing lesson within it. I hope it will have two purposes: To make you chuckle; and To … Read more
I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be scared of marketing though. Let me explain why by showing you some simple marketing you can do that works. If you … Read more
Does Gareth Southgate fill the water bottles for his football team? Does Richard Branson make minor changes to his website? Did Steve Jobs sweep the floor of the Apple offices? Does any business owner of a hugely successful business do minor tasks that they could pay someone £10, £15 or £50 an hour to do … Read more
Sometimes solicitors get stuck in a rut. They keep running the same marketing tactics that they have always run. Well, I want to give you some other things to think about to break you free, so here are 7 marketing ideas for law firm owners to win new clients that you could try today! Add … Read more
Solicitors must never reduce their prices – ever. I am well aware that pricing is a sensitive issue, especially for many solicitors. On a recent call with one of my Google Ads clients we were discussing pricing and I was processing in my mind why reducing your price simply doesn’t work for anyone. It occurred … Read more
I have been working inside a law firm since 1991 and in my marketing consultancy full time since 2003 so I know what goes on inside a law firm pretty well. However, I am still, perhaps naively, surprised when I hear of another woeful experience someone has gone through when trying to instruct a solicitor. … Read more
You might think that if you want to grow your law firm, there would be very little that the England Cricket team can teach you. However, you would be wrong. Let this article explain how the team can make you much better at law firm marketing. I am a big fan of cricket and follow … Read more
I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! This is what happened. At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves … Read more
Sometimes you need a reminder of something that used to generate new clients for your law firm that you have stopped doing. I guarantee that there will be some form of legal marketing that you used to undertake that worked well but which you stopped when you got busy. This hit me the other day. … Read more
Should solicitors offer free consultations? It will help to bring in more work won’t it? Surely it is a good thing? Read on to discover why solicitors should not offer free consultations. There is simply no value in free anything. If you provide free consultations to your prospects, they do not appreciate the value of … Read more