I have had so many conversations recently with solicitors explaining to me that there is no point doing anything marketing wise at the moment because it is close to Christmas and the world is on go slow. This is totally the wrong way to think about it. Why? Because this is exactly what the rest … Read more
I have been marketing legal services since 1991. I have been marketing legal services full time running my own business since 2003. In all that time, one of the things that I am consistently asked is “Nick, can you get me some more clients please?” “Yes, of course” I reply. “Let me show you what … Read more
When a solicitor comes to see me on my yellow/gold sofa in my office I always ask them a question, the answer to which is incredibly telling to me. Bear in mind that the solicitor has come to see me because they want more clients coming through their front door, those clients leading to more … Read more
Below is my opening article from my Marketing4Solicitors magazine which goes out to members in the post 10 times a year. You can read more about Marketing4Solicitors here: https://www.marketing4solicitors.co.uk/ How is your year going? Where are you in relation to the targets that you set yourself at the beginning of the year? If you are … Read more
“I haven’t got time for marketing. I want more clients, but I simply do not have the time I need to set in place marketing activities to generate the extra clients.” This is a lie. It’s a lie that you tell to yourself to make yourself feel better about your law firm not really changing … Read more
Most solicitors, wait, nearly all solicitors, track the wrong numbers. Talking of tracks, if you were managing a schedule for a train, if you wanted your train to arrive at a station would you leave at the time that you wanted it to arrive, or would you take your arrival time, deduct the usual journey … Read more
I have a free money offer for you. It is a no strings offer and if you accept it you will receive free money every month for the remainder of your time in legal practice. I know you have this free money available because in the last 15 years of running my law firm marketing … Read more
I have explained in previous articles that if you want to bill (or your want your fee earner to bill) £10,000 per month, you must know how many files you need to open each month to produce this billing target in a few months time (depending on your average client matter duration). I explained that … Read more
This is a ‘work in progress’ article which you can watch as it grows. For some time now I have been analysing the different stages of law firm growth. I have noticed certain commonalities with different stages of the law firm growth process. There are similar challenges, opportunities and threats, which if not overcome, lead … Read more
I was listening to the incredible multi Gold medal swimming swimmer Adam Peaty the other day, and he summed up something which I think is worth mentioning to you. To be the best swimmer and win all of the medals that he has won, he said he didn’t need to be the best necessarily, he … Read more