What Gold Medal Winning Swimmers Can Teach You About Growing Your Law Firm

What Gold Medal Winning Swimmers Can Teach You About Growing Your Law Firm

I was listening to the incredible multi Gold medal swimming swimmer Adam Peaty the other day, and he summed up something which I think is worth mentioning to you.

To be the best swimmer and win all of the medals that he has won, he said he didn’t need to be the best necessarily, he just had to do a little bit more than his closest rivals, then he knew he would win.

Johnny Wilkinson, the England rugby world cup winner used to say the same. He would practice his kicking for goal on Christmas day, because he knew his rivals would take the day off.

Now there is some really good news for you in here – great news in fact.

Most solicitors do no or very little marketing, and what they do they often do very badly.

Therefore, to use the sporting references above, this means that, when it comes to your marketing, you only have to do better than your competitors.

You don’t have to do every single marketing tactic and do it to perfection, in fact one of my favourite sayings “Perfection kills momentum” advocates that you should never try and be perfect when it comes to your marketing. Save perfection for your contract drafting or negotiations; for your marketing just get it going and then improve it. Don’t strangle your success by waiting for your marketing to be perfect, just get it going.

I know that a lot of solicitors find marketing difficult to understand. They receive contradictory advice from colleagues, friends and ‘non-legal’ marketing specialists. Often, by the time they talk with me, they have wasted a fortune on a ridiculous marketing campaigns that will never produce clients for them.

This frustrated me so much that I decided to make it easy for solicitors to know what to do, so I penned The Law Firm Growth Formula book. It took months, but it is one of the things that I am most proud of because I am getting regular feedback from solicitors that it has opened their eyes to what marketing really is and completely removed the fear of the topic.

Mission accomplished!

When it comes to growing YOUR law firm, If you are not sure what you should be doing or how you should be doing it then you really should read the book if you have not done so already.

Paperback or Kindle are both available here: //www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/

Guess what? The book is one year old today. I can't quite believe that. So if you haven't yet bought it, one year and 15 five star reviews later (plus one rather odd three star review – read it on Amazon to see what I mean) – you better get it now.

Optimisation

Optimise your marketing. There are more clients waiting for you. Tweak, hone, improve every aspect of it and there are more clients waiting there for you.

If you need to know and understand precisely how to optimise your marketing, guess what? The book includes and entire chapter on optimisation of law firm marketing.

No excuses. I have laid out exactly what you need to do.

Here is the link again: //www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/

Right! Now that I have penned this article I am off to do my Adam Peaty impression (I mean that in a 'go for a swim' kind of way as opposed to a 'Mike Yarwood impression' kind of way).

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).