The Big Mac is probably McDonalds best known burger. Remember the song? “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” There’s a formula there. It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with … Read more
I have always loved a chart or a table, and about this time each year I like to show you what was top of the charts when it came to blogs or articles that solicitors found most interesting last year on my website, so in reverse order here they are: Number 3 – 21 Random … Read more
I’ve just returned from a fantastic weekend in Madrid with my wife, my brother and his wife. On one of the days we found ourselves in a beautiful square (Plaza Mayor) which had everything a square should have – monuments, beautiful buildings, loads of eateries and drinkeries and some street entertainment (it was rectangular but … Read more
I am a big England cricket fan. If you know anything about test cricket, you will know that England have been playing woefully in the current West Indies series. If you don’t know anything about test cricket, let me tell you that England have been playing woefully against the West Indies in the current series. … Read more
I am regularly asked by solicitors whether they should undertake Facebook Advertising or Google Ads Advertising. I thought it was time to answer that once and for all in my law firm marketing blog. First, it is important to note the position that I come at this from. I am a marketing man through and … Read more
It is fair to say that when I started in the law, I think in 1991, it was a little bit different. It seemed a little more relaxed, more fun, easier perhaps. The business of being in the law hadn’t quite yet become, how do I say it, a business. In my legal career I … Read more
If you look back at the last few years you may well find, that despite your best intentions to grow your law firm, it has pretty much stayed in the same place. If you were at £200,000 turnover in 2017, you were probably close to the same figure in 2018 and, more likely than not, … Read more
Happy New Year. I want you to make this a great one, so with that in mind, here is something to make you think: 2019 will be the last teen year that you live through…. I am acutely aware of teenage years because I have two teenage children (one will not be for much longer). … Read more
Solicitors Love Referrals. This is a fact. However, I know from experience that not many solicitors have a plan to generate more referrals. In this article I will show you how to generate more law firm referrals? Whether it is for family law clients, probate clients, personal injury clients or business clients, referrals work like … Read more
Henry Ford gave us some very good business quotes. This is my second favourite one: “A man who stops advertising to save money is like a man who stops a clock to save time.” I run a lot of Google Ads (formerly Ads campaigns) for solicitors. My clients are very clever people and they know … Read more