Why Quality Solicitors Hasn’t Been A Raging Success

The Big Mac is probably McDonalds best known burger.

Remember the song?

“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.”

There’s a formula there.

It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with the same salad and sauce as you would do if you walked into McDonalds in Glasgow.

Consistency. That is what a brand is.

Look at Quality Solicitors and what you have is an umbrella brand where every solicitor acts totally differently from every other one. No consistency. No brand.

I remember in the early days I received a letter from a firm of solicitors that had joined Quality Solicitors that proudly explained their amazing service standards:Why Quality Solicitors Hasn’t Been A Raging Success

• Open 9 to 5pm;
• Reply to telephone calls within a day (I think it was);
• Etc

In other words, nothing that any other firm wasn’t already doing. The problem was that because the brand did not control the solicitors that were a part of it, they couldn’t make them change opening hours or improve service standards.

There was no consistency.

Do you know another place where solicitors also need consistency?

Websites.

If you think about my McDonalds reference above, how long would it be before you stopped going back to McDonalds (or any other fast food outlet) when every time you did so you received a totally different Big Mac experience. In one place you might receive only one burger, in another three. No special sauce in one, ketchup in another. You would soon say “I am confused, I am not going there anymore”.

The same can be true of law firm websites. If I enter your website and it has a certain look and feel, but then I go onto your blog and it looks completely different, will I feel that I am still in the same place or will I be confused (even if this confusion is going on in my subconscious)?

If your website has a small header image, left sided navigation and a right side with your enquiry form and client reviews, but then when I visit your blog it has no header image and is just a page full of content right the way across the page, with no calls to action and no right hand side, I am going to be confused.

Confusion only leads to one action; termination of my visit to your website.

A blog, when done well, should bring you new clients every month. If you have a blog and it isn’t doing that, you are doing something wrong. I will share with you what that might be over the course of the next few weeks.

If you don’t have a blog but want to know why you should have one, you will discover that too.
You will discover how to do it well, to make it look right, how to generate the content and how to make it bring clients to you consistently.

If you would like a few more clients, I will show you how a blog can do this for you.

Would you like more clients?

Here are three ways for you to generate them (one of them requires absolutely no effort on your part):

1. Let me send you new client enquiries without any marketing effort on your part – simply click the link below to receive the Solicitors Near Me Brochure and start receiving enquiries for your services in as little as 7 days: https://awpt.co/3L7vL?e={!email}
2. Buy my book The Law Firm Growth Formula and let me show you exactly what you need to do to attract more clients (see what I did there): https://www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/
3. Book a More Clients Now strategy call with me and let me show you exactly what you need to do to attract more clients: https://www.samsonconsulting.co.uk/more-clients-now-call-reservation

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks