Why Quality Solicitors Hasn’t Been A Raging Success

The Big Mac is probably McDonalds best known burger.

Remember the song?

“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.”

There’s a formula there.

It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with the same salad and sauce as you would do if you walked into McDonalds in Glasgow.

Consistency. That is what a brand is.

Look at Quality Solicitors and what you have is an umbrella brand where every solicitor acts totally differently from every other one. No consistency. No brand.

I remember in the early days I received a letter from a firm of solicitors that had joined Quality Solicitors that proudly explained their amazing service standards:Why Quality Solicitors Hasn’t Been A Raging Success

• Open 9 to 5pm;
• Reply to telephone calls within a day (I think it was);
• Etc

In other words, nothing that any other firm wasn’t already doing. The problem was that because the brand did not control the solicitors that were a part of it, they couldn’t make them change opening hours or improve service standards.

There was no consistency.

Do you know another place where solicitors also need consistency?


If you think about my McDonalds reference above, how long would it be before you stopped going back to McDonalds (or any other fast food outlet) when every time you did so you received a totally different Big Mac experience. In one place you might receive only one burger, in another three. No special sauce in one, ketchup in another. You would soon say “I am confused, I am not going there anymore”.

The same can be true of law firm websites. If I enter your website and it has a certain look and feel, but then I go onto your blog and it looks completely different, will I feel that I am still in the same place or will I be confused (even if this confusion is going on in my subconscious)?

If your website has a small header image, left sided navigation and a right side with your enquiry form and client reviews, but then when I visit your blog it has no header image and is just a page full of content right the way across the page, with no calls to action and no right hand side, I am going to be confused.

Confusion only leads to one action; termination of my visit to your website.

A blog, when done well, should bring you new clients every month. If you have a blog and it isn’t doing that, you are doing something wrong. I will share with you what that might be over the course of the next few weeks.

If you don’t have a blog but want to know why you should have one, you will discover that too.
You will discover how to do it well, to make it look right, how to generate the content and how to make it bring clients to you consistently.

If you would like a few more clients, I will show you how a blog can do this for you.

Would you like more clients?

Here are three ways for you to generate them (one of them requires absolutely no effort on your part):

1. Let me send you new client enquiries without any marketing effort on your part – simply click the link below to receive the Solicitors Near Me Brochure and start receiving enquiries for your services in as little as 7 days: https://awpt.co/3L7vL?e={!email}
2. Buy my book The Law Firm Growth Formula and let me show you exactly what you need to do to attract more clients (see what I did there): https://www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/
3. Book a More Clients Now strategy call with me and let me show you exactly what you need to do to attract more clients: https://www.samsonconsulting.co.uk/more-clients-now-call-reservation

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.