Why Quality Solicitors Hasn’t Been A Raging Success

The Big Mac is probably McDonalds best known burger.

Remember the song?

“Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.”

There’s a formula there.

It tells you exactly how to make a McDonalds. If you walked into McDonalds in Leicester, you would get the same two beef patties with the same salad and sauce as you would do if you walked into McDonalds in Glasgow.

Consistency. That is what a brand is.

Look at Quality Solicitors and what you have is an umbrella brand where every solicitor acts totally differently from every other one. No consistency. No brand.

I remember in the early days I received a letter from a firm of solicitors that had joined Quality Solicitors that proudly explained their amazing service standards:Why Quality Solicitors Hasn’t Been A Raging Success

• Open 9 to 5pm;
• Reply to telephone calls within a day (I think it was);
• Etc

In other words, nothing that any other firm wasn’t already doing. The problem was that because the brand did not control the solicitors that were a part of it, they couldn’t make them change opening hours or improve service standards.

There was no consistency.

Do you know another place where solicitors also need consistency?


If you think about my McDonalds reference above, how long would it be before you stopped going back to McDonalds (or any other fast food outlet) when every time you did so you received a totally different Big Mac experience. In one place you might receive only one burger, in another three. No special sauce in one, ketchup in another. You would soon say “I am confused, I am not going there anymore”.

The same can be true of law firm websites. If I enter your website and it has a certain look and feel, but then I go onto your blog and it looks completely different, will I feel that I am still in the same place or will I be confused (even if this confusion is going on in my subconscious)?

If your website has a small header image, left sided navigation and a right side with your enquiry form and client reviews, but then when I visit your blog it has no header image and is just a page full of content right the way across the page, with no calls to action and no right hand side, I am going to be confused.

Confusion only leads to one action; termination of my visit to your website.

A blog, when done well, should bring you new clients every month. If you have a blog and it isn’t doing that, you are doing something wrong. I will share with you what that might be over the course of the next few weeks.

If you don’t have a blog but want to know why you should have one, you will discover that too.
You will discover how to do it well, to make it look right, how to generate the content and how to make it bring clients to you consistently.

If you would like a few more clients, I will show you how a blog can do this for you.

Would you like more clients?

Here are three ways for you to generate them (one of them requires absolutely no effort on your part):

1. Let me send you new client enquiries without any marketing effort on your part – simply click the link below to receive the Solicitors Near Me Brochure and start receiving enquiries for your services in as little as 7 days: https://awpt.co/3L7vL?e={!email}
2. Buy my book The Law Firm Growth Formula and let me show you exactly what you need to do to attract more clients (see what I did there): https://www.amazon.co.uk/Law-Firm-Growth-Formula-solicitors/dp/1781332657/
3. Book a More Clients Now strategy call with me and let me show you exactly what you need to do to attract more clients: https://www.samsonconsulting.co.uk/more-clients-now-call-reservation

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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