You Can Grow Your Law Firm With Lessons From The England Cricket Team

You might think that if you want to grow your law firm, there would be very little that the England Cricket team can teach you. However, you would be wrong. Let this article explain how the team can make you much better at law firm marketing.

You Can Grow Your Law Firm With Lessons From The England Cricket TeamI am a big fan of cricket and follow the England team, although it is of late a painful experience. We have just lost the first test against Pakistan, mainly because we didn’t score enough runs.

For those of you who like cricket, you will understand. For those of you who do not, there is a great law firm growth lesson from an article I read this morning that I hope you will find worth holding on for.

One of the BBC’s cricket pundits Simon Hughes was exploring why England have been so bad at batting recently. Very few of our team can amass a significant score. The only exception has been Alastair Cook, the former England captain, although he has struggled of late.

He explains that to build a big test innings takes patience. It means playing less shots not more. It means hitting the ball less than you might want to. It is this consistent patience that eventually leads to success. You wear the bowlers down. They get tired because they have to bowl more balls. You get more loose balls and so more balls you can then hit and score runs from.

Simon Hughes discusses one of the problems being that this patient approach does not fit the young test batsmen so well. He explains that people’s attention spans are shortening in the real world and that sport is a reflection of society, on the sports pitches too.

Social Media is one of the main culprits of this inability to focus on one task for hours at a time (the time needed to build a big cricket innings), instead people looking for quick dopamine fixes across their many social media platforms.

I mentioned that Alastair Cook has been an exception (sometimes) with building big scores. He is the only England player not using Social Media. Interesting.

This same problem that England cricket has also applies to law firm growth. To be successful and to grow your law firm, you need to be as dull as a good cricket batsman.

You need to be consistently dull.

You need to keep doing the things that are working and stop chasing anything shiny and new (particularly social media which I promise you is NOT the answer if you are serious about growing your law firm).

You need to improve the tactics that are working. To use sport again, Sir Clive Woodward said that that to win the Rugby World Cup England didn’t need to be 100% better, they needed to improve 100 aspects of their game by 1 per cent.

Your marketing is exactly the same. My clients that understand this have the required patience. They know it is often not a quick fix, but they also know that when they take the time to do things well and consistently improve them there are quite frequently ‘tipping points’ where a spike in growth happens due to these actions.

Not sexy, maybe not exciting, but very, very effective if you are serious about growing your law firm.
Do you have the patience required to achieve ultimate long-term success?

“.. regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.”

James Quinn. Solicitor.

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Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.