Washing The Soles Of Your Feet And Major Law Firm Marketing Mistakes

I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! This is what happened.

At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves on the subject of washing the soles of our feet (my fault I am afraid as I always like to take a conversation as far as I can).

Now I had assumed (always a dangerous thing to do) that everyone did the same as I do, which is to lift up the soles of my feet and wash them thoroughly with soap or shower gel. Surely everyone does that don’t they?

Apparently not. I was of the minority that took the time to do this. Most people in my extended family felt that standing in the shower and letting the soap run over their feet was enough most of the time (unless they were removing stubborn grass stains etc). I was made to feel like the odd one out for something that I thought was perfectly normal. This still makes me laugh now.

On thinking about this turn of events further it made me think about marketing a service based business and how the same problem can cost business owners thousands of pounds in lost new clients every single year. Now you might struggle to see the connection between washing the soles of your feet and marketing your business, but I am referring to the real problem in the story above – assumptions!

So many times we are all guilty of assuming something will not work for our business because ‘we would not be persuaded to act if presented with this offer in this way’. We can only see a situation through our own eyes, and as these are very rarely the same eyes that our clients use when selecting their service provider, it is a very costly mistake to make. Hugely costly. So I want to fix it for you and fix it quickly.

Let me find out more about your business and the services you provide, then let me explain exactly what will and won’t work for you when it comes to winning new clients, based on my experience of working with hundreds of business owners since I set up my business in 2003.

Please don’t sit there assuming a marketing technique will not work for you, when I can quickly tell you whether it will or won’t.

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Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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