Washing The Soles Of Your Feet And Major Law Firm Marketing Mistakes

I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! This is what happened.

At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves on the subject of washing the soles of our feet (my fault I am afraid as I always like to take a conversation as far as I can).

Now I had assumed (always a dangerous thing to do) that everyone did the same as I do, which is to lift up the soles of my feet and wash them thoroughly with soap or shower gel. Surely everyone does that don’t they?

Apparently not. I was of the minority that took the time to do this. Most people in my extended family felt that standing in the shower and letting the soap run over their feet was enough most of the time (unless they were removing stubborn grass stains etc). I was made to feel like the odd one out for something that I thought was perfectly normal. This still makes me laugh now.

On thinking about this turn of events further it made me think about marketing a service based business and how the same problem can cost business owners thousands of pounds in lost new clients every single year. Now you might struggle to see the connection between washing the soles of your feet and marketing your business, but I am referring to the real problem in the story above – assumptions!

So many times we are all guilty of assuming something will not work for our business because ‘we would not be persuaded to act if presented with this offer in this way’. We can only see a situation through our own eyes, and as these are very rarely the same eyes that our clients use when selecting their service provider, it is a very costly mistake to make. Hugely costly. So I want to fix it for you and fix it quickly.

Let me find out more about your business and the services you provide, then let me explain exactly what will and won’t work for you when it comes to winning new clients, based on my experience of working with hundreds of business owners since I set up my business in 2003.

Please don’t sit there assuming a marketing technique will not work for you, when I can quickly tell you whether it will or won’t.

FREE BOOK: 6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.