Why I Like Coaching Solicitors To Grow Their Law Firms

A recently family holiday reminded me why I like coaching solicitors to grow their law firms. In this article I explain why my fear of heights reminded me why I do what I do.

I have never been a fan of heights. My family know this. Recently on a family trip to Center Parcs I decided that I should show my children than you can do things that you are scared of and survive, so I agreed to do the high wires challenge with them.

This involves donning a harness and working your way around a course of obstacles in the sky. You start at ground level and after covering about 10-15 obstacles you are 100 or so feet high. The final challenge is to hurl yourself off a platform and zipwire across the lake into a large landing net. It was the part I was looking forward to the most as I knew that once I had stepped off the platform my personal challenge would soon be over (one way or another).

However, something happened on the aerial course which really lifted me and made the entire process so very worthwhile.

My son Samuel (16) was at the front of the three of us, my daughter Megan (19) was next then I was very much bringing up the rear.

At each obstacle my daughter would reach the next tree which had a small platform around its  circumference, then rather than move onto the next obstacle she would turn around and start to coach me across. She would tell me how she had found it easiest to traverse the eight logs, or how she had managed to throw herself off a platform, zip wire across the 20 foot or so gap and then cling onto the cargo net on the other side.Why I Like Coaching Solicitors To Grow Their Law Firms

Once I had overcome my initial fear of undertaking this course and came out of my trance, I realised what was happening. Her actions were melting my heart and filling me with pride at the same time. I realised that we must have done something right as parents at that point.

What a star.

Now I know that I am only a very small part of the parental make up and that her mum gets the chief chunk of the credit, but Megan has worked with me a few times and seen me ‘coaching’ my clients on how to grow their law firm, so I am taking a small part of this too.

Megan ‘coached me’ because she wanted to help me. It is the same reason that I coach my clients. Nothing makes me happier than helping someone to reach their full potential. I hate to see wasted potential as my belief is very much that this is pretty much it, so we each owe it to ourselves to make the very most of what we have and what we give to our business.

I know that you will feel the same about your legal services. You will have no better a feeling than when you do a great job for a client and they sing your praises.

Now of course we all charge for our services (remember from my recent article that there is no value in free) but if it was just about the money I can think of dozens of other ways I could replace my income and I am sure that you can too. Helping my clients to help more of their clients is a part of who I am and it seems that is also in my daughter’s make up. I am very happy with that.

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Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

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