Have you seen your competitor’s activity recently? Have you seen all of their new articles added to their website? Have you seen them regularly posting and commenting on posts on LinkedIn? Have you seen that really funny story that they put out to the press last week? No, neither have I! What do I mean? … Read more
It strikes me as I write this that this recession which we are in, which won’t be confirmed for another quarter, could well have the biggest impact of any recession on the legal services industry. I cannot see how any law firm will come out of this the same way that it went in. I … Read more
I know that most solicitors are usually not able to find the time to do all of the marketing that they should do or would like to do. However, Coronavirus/Covid 19 is likely to leave you with more time than usual. This article is designed to show you the most effective forms of marketing so … Read more
The dreadful Covid 19/ Coronavirus is certainly going to impact greatly on all of us. This article explores my views on what impact it will have on the Legal Services Market Place and what solicitors can do to minimise its impact or, for some law firms, to be aware of the opportunities that will exist. … Read more
The solicitor closed the door to his office on Friday evening. He was frustrated that he hadn’t quite achieved what he set out to do this week but feels confident that next week will lead to him making better progress. He is deadly serious about growing his law firm; he is the main fee earner … Read more
Q. What is the quickest way to get more clients if you are using Google Ads? A. Improve your landing pages. Every time I take over a Google Ads campaign for someone, I ask them how much time they, or their previous Google Ads management company, spent optimising the pages they send their Google Ads … Read more
Would you like to know what separates the solicitors who tick along year on year, doing perfectly fine without ever quite reaching their potential, from those who seem to grow easily and substantially year on year? You might think that it is because they are always undertaking the latest, cutting edge marketing tactics that allow … Read more
You have to have a goal to score – Sir Alan Sugar Sir Alan Sugar, who always reminds me of Nookie the bear (remember that ventriloquist doll?), said in his book, and for once I fully agree with him that “You have to have a goal to score”. I don’t agree with much of what … Read more
I feel lucky in that I have always been a member of different business mastermind groups. If you haven’t been a member of one or are not sure what they are, ultimately a mastermind is a group full of business owners run by an expert in a particular sector working usually on one aspect of … Read more
I received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my time doing after all, but there are clearly many people reading my emails too who have a beautiful way with words. … Read more