Serve Don’t Sell Your Legal Services To Grow Your Law Firm

I received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my time doing after all, but there are clearly many people reading my emails too who have a beautiful way with words.

I have personally replied to all of them, but I wanted to highlight that this for me is a completely Serve Don’t Sell Your Legal Services To Grow Your Law Firmunexpected part of having an email list and regularly communicating with it – you build connections with a lot of people who may or may not ever become clients, it really doesn’t matter which if I am honest – but you build a relationship with a lot of people.

When something sad happens, as for me recently, many reach out to say lovely things. Likewise, when something good happens, you also hear from them.

The more you are yourself in your emails, particularly as a solicitor who many people can see as ‘stand-off’ish’ (I know because I was one for so many years), the more you will connect with your audience and the more likely it is that they will ask you for your help when they next need a solicitor.

I never see my emails as a ‘sales tool’, but as a ‘connection’ tool. I know if I build enough connections with enough people the business will take care of itself. People will ask me for help when they get stuck and if there is a way I can help them I will suggest it, but I NEVER sell it. That part of being a solicitor has never left me.

SERVE don’t SELL and you should be as busy as you would ever like to be.

Have you started your email list yet?

If not, why not?

Let me know what is stopping you and I will personally reply to help you.




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Case Study

“We’re busier and more profitable than ever before, but we’re also having more fun too.”

I came across Nick and Samson Consulting back when I was employed and looking for help to grow my caseload.

Unsurprisingly I found him on Google (he definitely has a knack for that platform!), while looking for a legal marketing expert, and ended up joining his Marketing4Solicitors group, learning from afar for several years.

His advice was smart, sound and – most importantly – it worked.

And that’s why when I came to start my own firm up three years ago, I pretty quickly ended up giving Nick a call and started working with him.

I had used another company to help me with some online marketing before that, and to be honest – it was an absolute disaster, costing huge amounts of money and not really delivering any tangible results.

I hoped that wouldn’t be the case with Nick, and I was right.

I brought him right into the business, getting him involved top to bottom, and I can honestly say that it’s the best thing I’ve ever done.

His guidance quickly starting paying dividends, as he coached and mentored me on how to generate more interest and achieve more client instructions, as well as generally how to structure the firm in a way that was the most profitable and productive.

Three years in, and I’m over the moon with the impact that Nick has had on my business.

We’ve got a clear focus and a direction, we know why we do what we do, and most of importantly at all, we’re more successful.

We’re busier and more profitable than ever before, but we’re also having more fun too.

That’s one of the best things about working with Nick – the fact that the advice and guidance he gives is so holistic.

It’s not just about making money, although he has had a huge impact on that for us, but it’s also about helping me to enjoy my life, and growing my firm in a way that means that I have more money in the bank, but more time to enjoy life with my family too.

I guess that’s what makes him so different to others out there – he really does have my best interests at heart and I trust him implicitly.

It’s hard for me to convey just how good Nick is at what he does – before I started working with him, I thought I was pretty good with PR and marketing, but the truth is that in comparison to Nick, I really don’t know anything.

Nick really is a very, very smart guy, and when it comes to running a profitable legal firm, I think there are very few people who could touch him.

And that’s why I’m glad he’s on my team, and that isn’t just hyperbole – he really is a part of my team: any significant business decision I make is run by him first, because I know he’ll give me useful, tangible and practical advice that’ll result in the best outcome for me and the people I care about.

Before working with Nick, I felt like I was on my own, and the future of the firm was on my shoulders; to be honest it was quite a weight.

But now, I’m relaxed about the future, because I know that I’ve got Nick in my corner, one of the smartest marketing minds I’ve ever come across, and a truly honest good guy to boot.

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