Serve Don’t Sell Your Legal Services To Grow Your Law Firm

I received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my time doing after all, but there are clearly many people reading my emails too who have a beautiful way with words.

I have personally replied to all of them, but I wanted to highlight that this for me is a completely Serve Don’t Sell Your Legal Services To Grow Your Law Firmunexpected part of having an email list and regularly communicating with it – you build connections with a lot of people who may or may not ever become clients, it really doesn’t matter which if I am honest – but you build a relationship with a lot of people.

When something sad happens, as for me recently, many reach out to say lovely things. Likewise, when something good happens, you also hear from them.

The more you are yourself in your emails, particularly as a solicitor who many people can see as ‘stand-off’ish’ (I know because I was one for so many years), the more you will connect with your audience and the more likely it is that they will ask you for your help when they next need a solicitor.

I never see my emails as a ‘sales tool’, but as a ‘connection’ tool. I know if I build enough connections with enough people the business will take care of itself. People will ask me for help when they get stuck and if there is a way I can help them I will suggest it, but I NEVER sell it. That part of being a solicitor has never left me.

SERVE don’t SELL and you should be as busy as you would ever like to be.

Have you started your email list yet?

If not, why not?

Let me know what is stopping you and I will personally reply to help you.




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Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Claire Johnson

Nick is a fountain of knowledge, tried and tested personally. He has that rare gift of not making you feel daft for asking any question. After our consultation I felt far less like a rabbit in the headlights and far more empowered to climb the marketing mountain successfully.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.