Serve Don’t Sell Your Legal Services To Grow Your Law Firm

I received dozens of lovely replies to my email last week which I found genuinely touching. I like to think that I am ok at writing, it is what I spend most of my time doing after all, but there are clearly many people reading my emails too who have a beautiful way with words.

I have personally replied to all of them, but I wanted to highlight that this for me is a completely Serve Don’t Sell Your Legal Services To Grow Your Law Firmunexpected part of having an email list and regularly communicating with it – you build connections with a lot of people who may or may not ever become clients, it really doesn’t matter which if I am honest – but you build a relationship with a lot of people.

When something sad happens, as for me recently, many reach out to say lovely things. Likewise, when something good happens, you also hear from them.

The more you are yourself in your emails, particularly as a solicitor who many people can see as ‘stand-off’ish’ (I know because I was one for so many years), the more you will connect with your audience and the more likely it is that they will ask you for your help when they next need a solicitor.

I never see my emails as a ‘sales tool’, but as a ‘connection’ tool. I know if I build enough connections with enough people the business will take care of itself. People will ask me for help when they get stuck and if there is a way I can help them I will suggest it, but I NEVER sell it. That part of being a solicitor has never left me.

SERVE don’t SELL and you should be as busy as you would ever like to be.

Have you started your email list yet?

If not, why not?

Let me know what is stopping you and I will personally reply to help you.

 

 

 

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Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Iain MacDonald

Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.