Hot Spot (What is a hot spot not? Duff marketing) The Hot Spot is the place to showcase some good or innovative marketing, to help you to think outside the box for your own benefit. If you have had any success with a marketing campaign, or you have seen a good campaign run by someone … Read more
When it comes to Marketing4Solicitors, you must understand your Marketing DNA before spending any of your precious budget. It is important to fully know your Marketing DNA because until you know it and understand the rules of it, you will market your service inefficiently and make your life much harder than it needs to be. … Read more
Matthew Pinsent, 4 time Olympic Gold Medal winner, was in the final of Celebrity Masterchef when he was asked how he was coping with the pressure. “Process over product” he answered. A sports psychologist trained him and his team to focus on the process of rowing to win a race, rather than winning the race … Read more
How do you feel about conspiracy theories? I was talking with a solicitor recently about this dreadful pandemic. We were musing over whether it created intentionally in a chemical laboratory for whatever reason or by a complete fluke of nature; a mistake? We all hope it was the latter and will probably (thankfully) never know … Read more
When you are starting any legal marketing campaign, it is vital that you give some thought to what you are hoping to achieve. This five step process will help you to plan out a successful legal marketing campaign. 1. What success would you like to achieve from your campaign? If you start off every campaign … Read more
I wonder how many of you have 5 year business plans? I would hope in these days that many more would answer that question positively. However, how many then break this down into even more manageable chunks? 1 year, or how about 90 day plans? Think about this in practice. If you have no plan … Read more
I have been recently watching episodes I-VI of Star Wars with my family. I think it is fair to say the nostalgia means that my wife and I have enjoyed the films more than my 15 year old daughter and 13 year old son, but we have made them sit there with us through each … Read more
Now believe me, that was never a subject line I thought I was ever going to put at the top of one of my emails, but hey! "I’m going to marry George Clooney by the end of the year". This is exactly what I overheard as I walked through Dublin airport recently. Those exact words. … Read more
Old High Street Solicitor Dead, New High Street Solicitor Thriving Forgive me now, for I am going to make you a little nostalgic, that is if you have been working in or around the law for at least as long as I have. The main part of the nostalgia is that it used to be … Read more
How was the end of 2013 for you? Was it an amazing end of year, or did it merely slowly peter out, leaving you glad to start the next one as quickly as possible? I know that a lot of people find this time of year exciting because they can make plans to really push … Read more