Yodas best advice works for mere mortals too!

I have been recently watching episodes I-VI of Star Wars with my family. I think it is fair to say the nostalgia means that my wife and I have enjoyed the films more than my 15 year old daughter and 13 year old son, but we have made them sit there with us through each one.

We have just one more episode to go now in the set.

In the latest episode, Yoda gave a stellar piece of advice which I simply had to share with you, particularly as it follows on so well from my last email about goal setting.

In Episode V, The Empire Strikes back, Luke Sywalker goes in search of Yoda to receive his Jedi training. He crash lands his space craft into a swamp, and whilst having some training with Yoda it finally sinks completely beneath the water.

Luke Sywalker seems a little upset that he will never get off the planet, but Yoda explains that he can use his Jedi mind powers to raise the ship from the swamp. After some persuading Luke agress to ‘Try’ to raise the space craft from the water.

This is when Yoda gives some advice that we can all learn from.

In response to Luke saying he will try to raise the craft, Yoda simply says: "Try? No Try. Do. Or don’t do."

I had to quickly write that down, because nothing is truer in business or in life generally.

You can ‘try’ to grow your business, or you can commit to growing your business (do it).

It reminds me of another great quote from Henry Ford: "Whether you think you can, or you think you can’t, you are probably right". I have adapted it to my own version of "Whether you SAY you can, or you SAY you can’t, you will be right". The choice of words when it comes to making plans for your business are vital. Try or do. Think, or say.

What are your commitments for 2015? I leave goals out now. Make a commitment and you will get there, or a lot closer than you ever thought possible!

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Law Firm Marketing

Case Study

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

It was five years ago that I first came across Nick Jervis, and my only regret is that I didn’t start working with him earlier.

I was a sole practitioner, and for years I’d been advertising in the Yellow Pages and getting decent results.

But as time went on, the response diminished, I was struggling to get as many clients as I needed, and to top it all off, the Yellow Pages still kept pushing the price up.

Eventually, enough was enough – something had to change, otherwise my business was going to be in trouble.

I’d been aware of this guy, Nick Jervis, for a while, and as far as I could tell he was pulling up trees in the solicitor industry with new, sophisticated marketing.

But something had held me back – maybe it was a fear of the new or the unknown.

Whatever it was, I eventually overcame it, hopped on a train to Nailsea, and spent an enthralling day with Nick, where he explained exactly where I was going wrong, and what he’d be doing to fix it.

He certainly wasn’t all talk either, because he went about fixing it with quite some speed.

He got to work constructing a website that would actually convert clients, and then focused on getting me to the top of Google Adwords.

And once he’d done that, the response was spectacular – a few months earlier I’d been scratching around for leads, and now I was getting 3-4 qualified Probate or conveyancing leads direct to my email inbox every single day.

As a result, the turnover increased considerably, and with more breathing space, Nick and I were able to get everything working smoothly.

I was getting more leads, gaining more instructions and making more money than I ever had before.

I’d always had a retirement date in mind, but before I started working with Nick, I didn’t imagine there was any chance that I’d achieve it – the income just wasn’t there.

But with Nick’s help, things changed quickly and significantly, to the point where I was able to reach my retirement date – I’d been at it for 42 years and I decided enough was enough!

Thanks to Nick, I stopped doing Probate and conveyancing, and stepped into semi-retirement as a notary public, which gives me just enough to do to ensure I’m out from beneath my partner’s feet – needless to say, Nick still helps me get work via Google Adwords.

I can’t overstate this enough – Nick changed my life, and for that I will always be grateful. Where I was struggling, Nick stepped in, transformed things and ensured I met my personal and professional goals.

Whether you’re a sole practitioner or a large firm, you’ll get huge value from working with Nick, of that I have no doubt.

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