I’m Going To Marry George Clooney By The End Of The Year!

Now believe me, that was never a subject line I thought I was ever going to put at the top of one of my emails, but hey!

"I’m going to marry George Clooney by the end of the year". 

This is exactly what I overheard as I walked through Dublin airport recently. Those exact words.

I couldn’t help myself, but as I heard this I had to let out a loud chuckle. It was such a big statement. Not "I would like to meet George Clooney by the end of the year", or "I want to kiss George Clooney by the end of the year", but that she was going to marry him.

I would say good luck to her, but I do not think the statement was backed up with any meat on the bones. It was just a throw away comment. A wish, not a want. A whim not a need.

With us approaching that time of year when lots of people come up with plans for the following year, I thought it was useful to start you thinking about this now, before your heads become too full with everything else that goes on at this end of the year.

If you can think about and finalise your plans for your practice in the next year now, you have time to prepare and put in place solid, tried and tested systems to make your plans come to fruition.

If you wait until January like everyone else, you give yourself no time to prepare, so you are much more likely to fail.

The lady in Dublin airport is likely to fail, but I want you to succeed.

Start thinking about your plans for 2015 now.

If I can help you in any way, you have only to ask.

In the meantime, I have some Jedi words of wisdom coming your way in the next post. Again, not something I ever thought I would ever say!

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Law Firm Marketing

Case Study

Beating the big boys whilst spending a fraction of their budget

We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.

As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.

We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.

And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.

The rest – as they say – is history.

We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.

He started by working on our website, making it more accessible and easier to navigate.

Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.

Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.

But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.

It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.

Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.

Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.

I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.

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