How To Make The Most Of Social Media For Your Law Firm

The world of social media constantly ebbs and flows with general marketing – what’s trending, who’s talking about what, who’s following who. It changes to map the mood of its users, and reflects the topics which are being discussed.

‘The reality is’ according to a recently published Guardian article, ‘you no longer drive company and brand messaging – your clients do.’

Making use of the way your clients interact with your brand is the key to social media – and if you are a law firm or solicitor then this is no different. Being brave with what you share and how you share it may well be the key to actually bringing in new clients. Gone are the days when setting up a Twitter, a LinkedIn and a Facebook with occasional sharing suffices – brands are now interacting with Tumblr, Instagram and app development to a level which improves user immersion and content generation. We now live in a visual world – people understand and interact with visual content a lot more than they used to…so if there’s something that can be said with images, the feedback you’ll get is likely to be greater and more beneficial to your brand.

Building a brand as a law firm is in many ways the same as building a regular consumer brand – customers now want to get exactly what they want, when they want and how they want it within a shorter time span than before. This means they are deemed to be an ‘always on’ customer – always logged in and always assessing the market and the competition. If your firm isn’t plugged in to the right way of using social media, which is in my mind to support all of your website marketing as opposed to a stand alone method of marketing, there’s now a much greater chance they’ll go for a competitor.

Ensure you get personal with your clients – the technology doesn’t drive social media – people do. Ensure you recognise that and converse with individuals on a grass-roots level; one of the biggest mistakes firms make is to not engage with users who reach out to you – retweet, reply, answer questions and thank people for interaction…it’s one of the biggest modes of driving visitors to your website within social media.

Measure ROI – it’s all very well having accounts you spend time on, but make sure you know that the time you spend on them is worth your while money-wise. Look at conversions, lead generation and set some goals for your social media strategy to drive more traffic to your website. It should produce results in the long term.

You should always be aware of what people are saying about you online. Address any issues and get involved directly with the topics that the users you want to target talk about. Discuss, debate and hang out in online areas where professionals go – LinkedIn is still a popular choice for those in the law field.

Don’t be afraid to use a range of applications and tools to implement your social media marketing strategy. Tweet schedulers such as ‘Buffer’ and Facebook client ‘PostRocket’ allow you to schedule your marketing and the time you spend each day/week on social marketing. Let the technology do the legwork while you concentrate on talking to people and engaging with potential clients.

To summarise, remember to build relationships and talk to people through social media in conversational terms. Find out what people are saying about you, get involved, be proactive and if possible, build your online marketing strategy on your real-world marketing and make sure neither is neglected. Ensure your clients are well informed, and allow them to build your brand. Embrace user generated content and be brave – there’s a world of potential with social media that’s waiting to be discovered when it comes to marketing your law firm.

For more information on legal marketing, getting your social media campaigns in shape or to talk to a legal marketing consultant, contact Samson Consulting today (//

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Tim Bishop

As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Mark Shepherd

I have worked with Nick for many years. He is an excellent consultant and helps law firms and businesses attract the clients they are looking for. Highly recommend.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.