Marketing A Law Firm – What Works?

Law Firm Marketing Advice For Solicitors From Nick Jervis, Samson Consulting

One of the most common questions I am asked by solicitors (or lawyers to be more inclusive) who sign up for my 8 Ways To Instantly Attract New Clients Guide is “What is working?”. Now the good news is that there are some universal truths in terms of what is working when it comes to marketing, but there is perhaps a more important point to make.

You are better off thinking of marketing as a legal contract. Now even though I was a pracitising solicitor for many years I did not draft many contracts. So it was a suprise to me that since setting up my various businesses and instructing solicitors to draft contracts for us, every contract we have drafted and send to a solicitor to sign comes back with completely different points that they are unhappy with. I thought that a contract should be watertight and if drafted by one solicitor every other contract solicitor would say, “Great piece of work, I will sign that straight away“. But alas no, we have new points raised EVERY single time we send a contract to a new solicitor.

And the point is, marketing a law firm is no different, whether talking about family law marketing, business law marketing or any legal service,. Like one contract should please every solicitor but does not, you might think that one form of law firm marketing works as well for firm A as it does for firm B. But just like the contract this is simply not the case. One form of marketing might work brilliantly for firm A, but fail hugely for firm B. I see this happen all of the time. The BIG LESSON to take away from this is the secret to succeesful law firm marketing is this:

You have to keep trying and testing new marketing methods all of the time.

Once you understand this and realise that there is no instant and magic pill to provide a stream of new clients, you can get on with constantly trying new marketing initiatives and you will at last be well on the path to success.

I did say that there are some universal truths that generally work for all law firms, and here they are:

  • Every law firm MUST have a marketing database of past, present and future clients and communicate with it AT LEAST onced a month (see Aweber for the software I use which is excellent);
  • Pay Per Click advertising is a great way of bringing new visitors to your website instantly and generating new instructions;
  • Asking for referrals from existing clients MUST be a common practice instilled into all of your team (if you have one);
  • Legal Services Brochures (which for some reason many solicitors believe they can dispense with these days) WILL help you to convert more enquiries into new client instructions and generate new instructions from existing clients IF you relentlessly send them out with letters to clients and referrers;
  • Unless and until you spend 30 minutes every day marketing your law firm you will NEVER create a steady flow of new client instructions

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Website Design

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).