Robots, Estate Agents And Law Firm Marketing

Robots And Law Firm Marketing And Management

The robots are coming. Will the robots replace estate agents? Will they replace lawyers? IBM’s Watson is already giving legal advice apparently, so what is next, and what marketing can you do to protect your law firm’s future?

In the estate agency world, which is obviously linked to the legal world through conveyancing, technology has already had a major impact. Rightmove and Zoopla should lead people to ask “Why do I need an estate agent if all that they do is put my property on Rightmove?”.

That question must have been asked because the likes of Sarah Beeny’s Tepilo and Purple Bricks provide the viewing service and put you on Rightmove for a fraction of the price of a traditional estate agent.

Whilst we may not be able to see it yet, despite Watson doing his best, more of this is certain to follow.

My question for you is this – what are you going to do about it?

The race to the bottom could be furiously fast, so my advice is to not get involved in that.

Instead, you must optimise everything that you do so that it works as close to perfectly as possible, including:

  1. The delivery of your service;
  2. The marketing of your services; and
  3. The recruitment and retention of brilliant staff.

That way, whilst the rest race to the bottom, you can swim against the tide to the top; a much nicer place to be.

You can get help with all three of the above points as a member of Marketing4Solicitors, because, despite the name, it isn’t just marketing that I cover. My LinkedIn Recruitment Process (M4S issue 66) is already producing some results for Marketing4Solicitors members.

You can discover more by clicking the button below:

Click To Discover More About Marketing4Solicitors:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Case Study

From biggest fee earner to no fee earning whilst doubling turnover

I’d been looking for somebody to help me with marketing for a while, and I came across Nick on Google.

That was three years ago, and in that time it’s fair to say that he’s had a massive impact on my business, and my life as a result.

In the early days, my goal was simple and specific: increase the turnover of the business so that I could take more money out of the business.

I had an amount in mind, and I expected it to take years to get there, but when I achieved it in just six months, it began to dawn on me that this guy really knew what he was talking about.

As a result of that early success, and with Nick’s help, I realised that my expectations were too low, and what I could actually achieve, with the right thinking and guidance, was far beyond what I’d ever imagined.

What Nick saw – and what he made me see – was that my business had fantastic potential, but to realise that potential, things needed to change.

Even before Nick got involved, we were getting a decent volume of leads, but it was what was happening to the leads that was the problem.

We weren’t tracking them, there was no process in place and to top it all off, we didn’t have a clear pricing structure, which meant that we were nowhere near as profitable as we could be.

And that’s where Nick came into his own. He built us a bespoke lead generation and sales process, and the results were staggering.

We pretty much doubled our turnover, allowing me to build a four-person sales and marketing team that gets us more leads and more sales.

Of course, Nick’s Google Adwords expertise has been a key part of our growth, and today it’s a hugely profitable marketing pillar for us.

But regardless of the medias or mechanisms we’ve used to grow over the last three years, it’s been Nick’s rock solid marketing plan that underpins it all.

He’s stopped me trying this and that, and got me to focus on the things that’ll have the biggest impact on the business.

And I think there’s a lot more to come – we still haven’t implemented everything that Nick has given us to do, and when we do, I reckon we’ve got around another £250,000 of revenue per year to add to our figures.

And it’s not just the business that’s seen a transformation – it’s been a personal transformation too.

When Nick first got involved, I was the biggest fee earner, and consequently I was reluctant to stop getting involved in cases.

Nick eventually made me see that if I was serious about growing this business, that needed to change and as time has gone on I’ve taken on less and less work – now I don’t do any of it.

And I only wish I’d done it earlier, because the result has been me having more time to build the business, and spending time with the people that are important to me.

Not only that, but the business is stronger, because it’s much less dependent on me.

Nick was right about that one, as he has been about pretty much everything else – it pains me to say it, but it’s true!

Get In Touch Today

I am here to help you grow your law firm or consultancy, so please do get in touch. Simply enter a few details below and I will personally come back to you (no cost or obligation, just some help for you).