Robots, Estate Agents And Law Firm Marketing

Robots And Law Firm Marketing And Management

The robots are coming. Will the robots replace estate agents? Will they replace lawyers? IBM’s Watson is already giving legal advice apparently, so what is next, and what marketing can you do to protect your law firm’s future?

In the estate agency world, which is obviously linked to the legal world through conveyancing, technology has already had a major impact. Rightmove and Zoopla should lead people to ask “Why do I need an estate agent if all that they do is put my property on Rightmove?”.

That question must have been asked because the likes of Sarah Beeny’s Tepilo and Purple Bricks provide the viewing service and put you on Rightmove for a fraction of the price of a traditional estate agent.

Whilst we may not be able to see it yet, despite Watson doing his best, more of this is certain to follow.

My question for you is this – what are you going to do about it?

The race to the bottom could be furiously fast, so my advice is to not get involved in that.

Instead, you must optimise everything that you do so that it works as close to perfectly as possible, including:

  1. The delivery of your service;
  2. The marketing of your services; and
  3. The recruitment and retention of brilliant staff.

That way, whilst the rest race to the bottom, you can swim against the tide to the top; a much nicer place to be.

You can get help with all three of the above points as a member of Marketing4Solicitors, because, despite the name, it isn’t just marketing that I cover. My LinkedIn Recruitment Process (M4S issue 66) is already producing some results for Marketing4Solicitors members.

You can discover more by clicking the button below:

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Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.