Robots, Estate Agents And Law Firm Marketing

Robots And Law Firm Marketing And Management

The robots are coming. Will the robots replace estate agents? Will they replace lawyers? IBM’s Watson is already giving legal advice apparently, so what is next, and what marketing can you do to protect your law firm’s future?

In the estate agency world, which is obviously linked to the legal world through conveyancing, technology has already had a major impact. Rightmove and Zoopla should lead people to ask “Why do I need an estate agent if all that they do is put my property on Rightmove?”.

That question must have been asked because the likes of Sarah Beeny’s Tepilo and Purple Bricks provide the viewing service and put you on Rightmove for a fraction of the price of a traditional estate agent.

Whilst we may not be able to see it yet, despite Watson doing his best, more of this is certain to follow.

My question for you is this – what are you going to do about it?

The race to the bottom could be furiously fast, so my advice is to not get involved in that.

Instead, you must optimise everything that you do so that it works as close to perfectly as possible, including:

  1. The delivery of your service;
  2. The marketing of your services; and
  3. The recruitment and retention of brilliant staff.

That way, whilst the rest race to the bottom, you can swim against the tide to the top; a much nicer place to be.

You can get help with all three of the above points as a member of Marketing4Solicitors, because, despite the name, it isn’t just marketing that I cover. My LinkedIn Recruitment Process (M4S issue 66) is already producing some results for Marketing4Solicitors members.

You can discover more by clicking the button below:

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Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks