Up to 2009, our marketing strategy amounted to little more than a brass plaque and an advert in Yellow Pages. Whilst this had been perfectly adequate in the 1990s and before, we were beginning to notice that it was no longer paying dividends. Our fee income was starting to dwindle. We contacted a friend of ours who had already used Marketing4solicitors, and were introduced to Nick Jervis. For the next three years we received invaluable advice from Nick. We totally revamped our website and started a Google Pay Per Click campaign. We revised our office and reception area and joined networking groups. We started a regular campaign of e-flyering our clients, and built up a substantial database. We contributed articles to magazines all over the internet, began an active blog page, got onto Facebook and Twitter, and improved our customer capture procedures. Within a few months our fee income had begun to rise sharply, and we began to see a substantial increase in new enquiries. After a few years we merged with a larger firm, but there is no doubt that we would have been of little interest had we tried to continue without the benefit of Nick’s advice.
Beating the big boys whilst spending a fraction of their budget
We focus on accident claims, and it’s vital for us to have a strong web presence, which we didn’t have before Nick got involved.
As a result we had to buy in leads from other sources, reducing our profit margins and making us reliant on other companies to generate revenue.
We did have a company working on our Adwords and website, but the truth of the matter is that they weren’t getting the results we needed them to get – we only had a handful of clients coming in from those efforts, making us highly reliant on buying in the leads from elsewhere.
And then I came across one of Nick’s books, was impressed by what I read and got in touch with him.
The rest – as they say – is history.
We started working together with a clear brief: Nick’s job was to help us bring in more self-generated work, so we could stop relying on buying leads.
He started by working on our website, making it more accessible and easier to navigate.
Next he overhauled our Google Adwords, which the previous company had been running fairly unsuccessfully.
Adwords is hugely challenging in our sector, with some very big players bidding on some of the most common keywords, making it very difficult for any smaller firms to get a look in, and I’ve got to be honest and say that I didn’t know how Nick was going to make it work.
But he did, by analysing very closely what people were looking for and tailoring our Adwords efforts towards them.
It worked! We were competing with the big boys whilst spending a fraction of their budget, and the amount of work we got in was tremendous – we jumped from just a handful of leads and clients a month to 500 leads and 150 clients, every single month, all from our online efforts.
Nick didn’t just work on the lead generation side of things either – he helped us with the client conversion process too, training our team, making our sales calls better and improving our onboarding process to avoid drop-offs due to ‘cooling off’.
Now we don’t buy in any work at all, our pay-per-click efforts do a sterling job, and the large client database that Nick has helped us build has allowed us to increase the amount of work we do by a factor of ten, in just three years.
I’m one extremely satisfied client, and despite the dramatic differences Nick has been able to make in the time we’ve been working together, things are still improving thanks to his guidance and support.