A Funny Thing Happened Yesterday…

A funny thing happened to me yesterday, and with the launch of our legal newsletters service yesterday I could not have timed this any better.

As with any marketing advice I provide to my paying clients, whether through Marketing4Solicitors or retainer consultancy work, I have tried every method that I advise them to use. So when I tell you to use newsletters to grow a prospect database and to ensure that they do not forget that you are there and what you can do for them, I use newsletters for the same purpose in my business. I send my marketing newsletter out regularly and most importantly of all consistently, so that when a solicitor finally reaches the point where he or she realises they need help with their marketing, I am in the enviable position of being only one of one marketing consultants that they would like to work with.

So what was the funny thing that happened? Well, a solicitor received one of my marketing newsletters yesterday and at the foot of it there was a link to a page which explains everything there is to know about my Marketing4Solicitors service. I will share the link with you too at the foot of this article, but I want you to hear the funny thing first. Whenever someone joins Marketing4Solicitors I like to login to my database and see when they first found me and came onto my database. In doing this yesterday I discovered that solicitor who clicked the link and joined my Marketing4Solicitors service had been receiving my email marketing newsletters for two years and six months! Two years and six months of hearing from me more or less every single week (barring Christmas etc). It has taken two years and six months for him to be in a position to feel that the time is right to try Marketing4Solicitors. If I had just sent one email and hoped that would be enough, he would have slipped through the net. If I had sent one a month for a year but then gave up, again he would have left me without trying any of my services. By regularly communicating with him for 30 months I have achieved a sale which I would not have otherwise achieved. When you add to this the fact that there are around 2,000 solicitors on my email marketing database, you can perhaps see how beneficial my marketing newsletter is to my business. I promise you this, I would not be without it (and might not have a business if I did not have my email newsletter).

And this is great news for you. You too must have an email newsletter and must send a communication to your clients at least once a month. If you do this consistently, week in week out, people who you add to your database will come back to you and you alone the next time they need a solicitor. They will not be calling around three or four solicitors that they have found online. They will just be calling you, and as long as you quote a reasonable sum, they will ask you to help them. A legal newsletter builds trust and proves expertise beyond any other form of marketing. I would not be without my email newsletter, you should not be without yours. Have you got one?

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Legal Marketing

Case Study

Now I’ve got eight staff and two offices, and we’ve never been busier.

I’ve been working with Nick for the last six years, and in that time he’s had a significant impact on my business.

We first start working together when I worked at an employment law practice, and when I left there to set up on my own, Nick was one of the first people I called.

I knew that one of the key pieces to get right was the website – in this day and age it’s impossible to run a successful firm without one – and with Nick’s advice, help and guidance, we created our own marketing-focused site that has proven to be the backbone of all the sales and marketing that has followed.

But a good website means nothing unless people see it, and that’s why we turned to Nick to run our Google Adwords, which quickly became a primary source of leads.

In addition to running the traffic, Nick held our hand through every element of the client attraction process, from how to communicate with leads, to how to close sales, and the impact that had on our business cannot be understated.

And that’s why I will always recommend Nick to anyone who needs help with marketing – particularly legal firms: his breadth of knowledge about everything to do with sales and marketing means that he can (and does) help with every part of the picture, resulting in a stronger business than you could have imagined.

Since we’ve been working with Nick, we’ve grown quickly – back in 2013 it was just myself and my wife, and she was part-time.

Now I’ve got eight staff and two offices, and we’ve never been busier.

And if our lead numbers are anything to go by, it’s only going to get better – 2015-2016 saw us get 800 good quality leads in employment law, and that figure more than doubled last year. I can only look forward to more exciting times, working hand-in-hand with Nick to grow my practice and enjoy the fruits that come with that growth.

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