Audi Garages And Marketing Law Firms

I used to take my car to a garage where the man on reception used to smoke cigarettes at the counter while serving me. There were a couple of dirty, oily chairs that you did not dare to sit on and generally I could not get out of there quickly enough. You were not allowed anywhere near the mechanical areas as the pits were dangerous and generally there was debris everywhere.

Fast forward a few years later and I now sit in a ‘state of the art’ Audi garage that is more like a show house. You can see from the picture above how clean the working area is for the mechanics. Gone are the pits, now replaced with hydraulic lifts for the cars (probably many lawyers fault for suing following falling in etc). The floors look like you could eat your dinner from them. You are served fresh coffee and biscuits while you wait. It is now a pleasant experience to go to have your car serviced (and good for me as the comfortable desks allow me to have some uninterrupted writing time which I always enjoy).

The same ‘radical’ change has happened in many other industries; it is true in cinemas where uncomfortable chairs having been replaced with luxurious seating. Even if Jaws from James Bond decides to sit in front of you (as he usually does just as the film was about to start), you still now have good visibility due to better design.

Corner shops which used to keep limited opening hours have been largely replaced by 24hour supermarket giants with an abundance of choice. Opticians who used to charge a premium have been replaced with High Street chains that offer ‘two for one’ deals.

Even the legal profession we are all well aware of changes, as seen by the likes of Quality Solicitors providing a nationwide ‘brand’. Whether they can actually create a brand with so many different equity owners who want to do their own thing remains to be seen, but the point is that they and the firms that have joined them realise that the times are indeed a changing. That being said, I still think there is an excellent future for independent law firms, and I certainly wouldn’t be rushing to join Quality Solicitors if I was an independent law firm. If you are thinking of this, spend three hours with me and let me show you your alternative, brighter future.

Back to change, my suggestion for you is to think how you can offer radical change before the Market dictates that you provide it. When it comes to commercial work I firmly believe that this includes much more fixed fee or legal expenses backed work. In terms of the traditional High Street practice I believe this means a much more complete service, tying the delivery of your service in with other businesses for example in the field of conveyancing this might mean linking your service with removal companies, estate agents and financial advisers rather than providing only the legal services element. The important point is that you must keep control of the client as it is this power which will make you useful not only to the client but all of the other service providers who become dependent upon you.

What else will change? What about these aspects of your service (to set your mind thinking):

  • Extended opening hours
  • Work from home staff giving you national coverage without national overheads
  • Those same staff being paid based on a percentage of the fees that they generate allowing you to share the risks and the rewards with them
  • More use of technology to host meetings online
  • Annual sales of your services at traditionally quiet times of the year
  • A free wash and blow dry with every Will (just playing)..

These are just meant to start you thinking. What I would urge you to do (if you have not yet done so) is spend at least one day a month/quarter away from your office asking these types of questions to ensure that you stay ahead of the chasing pack. You know that you must do more unlike many of your competitors who still keep doing what they have always done hoping it will be enough (which it no longer is).

The times they are a changing; we all have to keep adapting and changing with them.

6 Fastest Ways To Win New Law Firm Clients – Click to download now:>>

Ready To Take Action And See Results Now?

Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest some things you can do to get there quickly.

Legal Marketing

Emerson Scotland

Brilliant, insightful and a great discussion. Nick certainly knows his stuff and makes you feel at ease.

Anthony McCarthy

Nick gives simple and clear advice which makes sense.

In a field full of smoke and mirror merchants he is the real deal.

His book, content and webinars are first class.

Highly recommended.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

I feel that Nick Jervis is essential if you are serious about growing your business.

I would recommend his services to anyone who is serious about growing their firm.

I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Carl Atkinson

I have enjoyed working with Nick over the past couple of years and his advice has helped me manage and improve the marketing of my business.

Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

[widget id="text-13"]