How Much Do You Really Want To Grow Your Law Firm?

I worked with a solicitor once who was very keen to obtain partnership. In their own words they “would do anything” to achieve this. However, come 5.05pm they were out of the door and did not think about the firm until they returned the next day at 9.05am. Their actions were totally incongruent with their stated intention.

I have since met solicitors who own their own practice who say that they are keen to win new business and increase their profits substantially, but again do not show any sign or take any action aside from that statement to assist their stated intentions. They make the right noises, but they don’t take the action required to make it happen. They do not ‘commit’ to making all of the changes that are necessary to grow their practice. The first obstacle which is put in their way makes them stop stone dead and revert to type.

I understand that one obstacle for solicitors is that often they are keen on the legal work but not so keen on running the business. Michael Gerber gives an excellent insight into this in The E-Myth (if you have not yet read it you really should). He explains that the solicitor (or other professional) is the technician, often falling into running a practice just by being in the firm long enough and not having any interest in actually running the business.

However, until that person manages to make their role dispensable from the business, they can never really achieve the success that they might crave because they will keep getting sucked back into the day to day legal work. I know so very well how true this is. I have worked with so many solicitors who set aside regular time to market their law firm yet let this time be eaten into or completely diminished by client work, staff issues, or even just checking emails.

If you really want to grow your practice, if you really want more clients coming back and using your services time and time again, you have to put in place watertight marketing systems that work with or without your input. It is only then that you can expect to see steady but consistent growth of your practice.

Until then, saying you want more clients will not make it happen. You have to really want and commit to growing your practice, then I can assure you it is almost guaranteed.

So my question to you is this: ‘How much do you really want it?’

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Legal Marketing

Chris Thomas

As usual with Nick he was super informative and helpful and gave me some very good tips for me to go forward with. He exudes positivity and makes dealing with him a pleasure. Also gave me a steer in helping two other contacts I have who may be able to use his services

Vinay Tanna

As a medium sized Law Firm we have been dealing with Nick for a good few years now – his assistance and support delivered in a friendly but professional way has been invaluable; added to this, coming from a legal background he has a firm understanding of what solicitors require.

At our initial meeting with Nick he advised on various marketing strategies including simple changes to our website that would enhance traffic to the site.

We are now working on a new marketing project and know, as always, we are in safe hands.

Tim Weir

Having implemented a raft of improvements to our website and marketing campaigns suggested in Nick’s excellent books, I decided to contact the man himself for a one-to-one discussion.

The thirty minutes spent with Nick on that video call provided me with more business improvement tools than I could’ve hoped for. Nick even took the time to give me some insights on client conversion particular to our area of practice.

Online reviews are often brimming with trite phrases and hyperbole, but I cannot find any other way of saying that my only regret is that I didn’t contact Samson Consulting sooner.

Chris Rennie

Nick takes a no-nonsense approach, cuts the fluff and gets straight to the point – which is an approach that you see very little nowadays in the world of marketing where you have many gurus with complex approach that most probably never work. I look forward to working with Nick.

Chris Carter

Nick has for a long time now been the go to Legal Marketing Expert offering game changing advice in a no-nonsense way.

As well as knowing what works, he will also make sure you don’t waste valuable time on initiatives that aren’t destined to chime.

Approachable, friendly and fun to deal with he will always make sure you are travelling in the right direction and on the road to success.

Can’t recommend enough!