How Much Do You Really Want To Grow Your Law Firm?

I worked with a solicitor once who was very keen to obtain partnership. In their own words they “would do anything” to achieve this. However, come 5.05pm they were out of the door and did not think about the firm until they returned the next day at 9.05am. Their actions were totally incongruent with their stated intention.

I have since met solicitors who own their own practice who say that they are keen to win new business and increase their profits substantially, but again do not show any sign or take any action aside from that statement to assist their stated intentions. They make the right noises, but they don’t take the action required to make it happen. They do not ‘commit’ to making all of the changes that are necessary to grow their practice. The first obstacle which is put in their way makes them stop stone dead and revert to type.

I understand that one obstacle for solicitors is that often they are keen on the legal work but not so keen on running the business. Michael Gerber gives an excellent insight into this in The E-Myth (if you have not yet read it you really should). He explains that the solicitor (or other professional) is the technician, often falling into running a practice just by being in the firm long enough and not having any interest in actually running the business.

However, until that person manages to make their role dispensable from the business, they can never really achieve the success that they might crave because they will keep getting sucked back into the day to day legal work. I know so very well how true this is. I have worked with so many solicitors who set aside regular time to market their law firm yet let this time be eaten into or completely diminished by client work, staff issues, or even just checking emails.

If you really want to grow your practice, if you really want more clients coming back and using your services time and time again, you have to put in place watertight marketing systems that work with or without your input. It is only then that you can expect to see steady but consistent growth of your practice.

Until then, saying you want more clients will not make it happen. You have to really want and commit to growing your practice, then I can assure you it is almost guaranteed.

So my question to you is this: ‘How much do you really want it?’

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Legal Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks