Why Bother With A Legal Marketing Plan?

Many solicitors who I meet do not have a legal marketing plan. No. All solicitors I meet do not have a legal marketing plan; well that is until they start working with me.

Now when I say ‘legal marketing plan’, I am not thinking of the traditional (useless) marketing plan that is 50 to 100 pages long and which says very little about what the solicitor needs to do to win new clients.

I am talking about a legal marketing action plan. Something which should sit on one or two pages of A4 and outline what action needs to be taken to move the law firm from A to B in terms of generating new client instructions.

To be able to follow any plan the most important aspect is that it must be achievable. There is no point setting a marketing plan to move your firm from £150,000 in legal fees to £15,000,000 in three years without any resources to do this. However, it is perfectly possible to set a plan to move from £150,000 to £300,000 in 12 to 24 months, or £1,500,000 to £3,000,000 in the same period of time.

Once you have set your achievable targets, how are you going to get there? There is usually one thing that you can and should be doing that will make a substantial difference to the success of your law firm and will move you much closer towards your goals.

What is it?

It will be different from every firm of solicitors of course, but often it involves a decent online marketing strategy to generate new leads on auto pilot, or starting and maintaining a regular client email newsletter, or a direct mail campaign to your existing client database. You should have a good inkling for what you know you should be doing which you are not yet doing. Start with this.

The other benefit of seeing a huge surge in client instructions and profit costs when you start ticking off items from your legal marketing action plan is that it motivates you to keep going.

Find your one ‘hot item’ and then implement a marketing system to make that happen within 90 days icluding the automation of the marketing system once it is up and running.

Then go back and do it again and again until in a year or two, instead of the one or two marketing methods you are currently relying on far too heavily to produce your new instructions (you are, aren’t you?), you suddenly have five or six of them. This will make your law firm a far more successful, stable and also disposable asset.

When are you going to create your one page 90 day legal marketing action plan?

If you need help doing this, why not let me help you?
Click Here to Download Your Free Law Firm Marketing Plan Template Now:>>

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Legal Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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