Nick Jervis

I know from experiece that often even the word ‘marketing’ terrifies some solicitors. They hear the word or think about the word and go into a blind sweat or panic. Solicitors should not be scared of marketing though. Let me explain why by showing you some simple marketing you can do that works. If you … Read more

Sometimes solicitors get stuck in a rut. They keep running the same marketing tactics that they have always run. Well, I want to give you some other things to think about to break you free, so here are 7 marketing ideas for law firm owners to win new clients that you could try today! Add … Read more

Solicitors must never reduce their prices – ever. I am well aware that pricing is a sensitive issue, especially for many solicitors. On a recent call with one of my Google Ads clients we were discussing pricing and I was processing in my mind why reducing your price simply doesn’t work for anyone. It occurred … Read more

I have been working inside a law firm since 1991 and in my marketing consultancy full time since 2003 so I know what goes on inside a law firm pretty well. However, I am still, perhaps naively, surprised when I hear of another woeful experience someone has gone through when trying to instruct a solicitor. … Read more

I never thought that a discussion about washing the soles of your feet would highlight a major problem solicitors face when it comes to making a major law firm marketing mistake, however, it did! This is what happened. At a Sunday lunch with my family we were discussing showering or bathing and somehow found ourselves … Read more

Should solicitors offer free consultations? It will help to bring in more work won’t it? Surely it is a good thing? Read on to discover why solicitors should not offer free consultations. There is simply no value in free anything. If you provide free consultations to your prospects, they do not appreciate the value of … Read more