I have a huge pet hate which sends my children scuppering for the back of the settee. Someone only has to mention their commitment to give 150% to the task in hand and my eyes roll, I mutter under my breath and then start chanting out loud, only for a few minutes later to look … Read more
There are perhaps more similarities between selling legal services and the dating game than you might first imagine. The crucial point is that these similarities apply whether you sell legal services to business or legal services to individuals. Let’s look at each of the stages in turn. 1. The desire for romance First, there … Read more
If you are serious about growing your law firm, you absolutely have to know your crucial numbers; your Key Performance Indicators if you prefer. If you do not, you will never grow a law firm that will attract a high sale price. “How do your numbers stack up whilst you’re away?” When you take a … Read more
I remember from my practising solicitor days that billing targets were the be all and end all. However, I now know that focusing on billing targets is completely the wrong thing to do. Let me share a little of my story with you to explain why. I remember some parts of my practising days so … Read more
I was on a call the other day with a solicitor. They wanted to know how they could win more new client instructions. The good news was that they were running Google Ads already, so I had a fair bet that Landing Pages was going to be an issue. I have a lot of … Read more
Whether you love it or loathe it, Amazon is a successful company. It took a long time to get there but now it is incredibly successful. Amazon email me every day. Usually they email me twice a day. Now I am not suggesting that you should do this, but I am letting you know that … Read more
Curtis Stigers. Do you remember him? Big American ballad/pop singer from the 90s. Well, he was actually quite little, but he had a big voice. One of his biggest hits was “You’re all that matters to me”. I went to see him in concert once. He was hilarious. He ran around the stage like a … Read more
Have you started your email marketing database yet? If not, read my article here about starting your legal email marketing database. If you have started, I want to share with you the simple email marketing template that I recommend you use. Remember that the primary purpose of your email newsletter is to keep in touch … Read more
If you have decided that sending a regular legal email newsletter is a great idea and one which will increase your referrals and recommendations (which it will) then how should you start it? To answer that question, please let me tell you a story about one of my Marketing4Solicitors members. First, she is lovely. A … Read more
It sounds great doesn’t it? Do the job you love but more for yourself and keep more of the income that you bill than you did as a fee earner. And it will be great. You just need to know how to get clients as a consultant solicitor. Don’t worry – it is possible. The … Read more