Marketing is just a fad. You pay a bit of money, do a bit of advertising, nothing really happens, nothing really changes, but you feel that you have done your bit. After all, in ever more competitive times you know that you need to do some marketing, so doing some random or ad hoc advertising … Read more
If you receive a call from a client with an urgent and worrying legal problem, I expect that 9 times out of 10 you can instantly answer their question, put their mind at rest and leave them to get on with the rest of their day safe in the knowledge that you are taking care … Read more
“The aim of marketing is to make selling superflous” Peter Drucker FREE BOOK: How To Get New Clients Easily & Consistently. Click to Download Now! Ready To Take Action And See Results Now? Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There … Read more
Why didn’t anyone tell me? I don’t know about you, but having been in business on my own for 10 years now, I sometimes feel frustrated that it took me quite so long to figure some things out, and this annoys me. I am surrounded by some good friends and good business contacts, so it … Read more
Why Are Solicitors Afraid Of The Competition? So many solicitors who I meet seem absolutely crippled by the success of their competitors. They almost seem resigned to the fact that they are so good at what they do, and so good at the marketing of what they do, that it is almost not worth competing … Read more
Ready To Take Action And See Results Now? Please call 0117 290 8555 to arrange a mutually convenient time for a telephone discussion, Email me or complete a Free Online Enquiry. There is no cost or obligation. We will have a chat about where you are and where you would like to be and I will suggest … Read more
Please please me The title of the first Beatles song has a lot to do with your clients. My own marketing mantra is ‘Clients First’ but this song title would work equally well as your own marketing mantra. However, should you set out to please all of your clients all of the time? The answer … Read more
This is going to be a very short post, but one of the most important too! Statement 1 You can bill anything from £100 per hour to £500 per hour for your time. Statement 2 You can outsource practically any aspect of your client generation marketing to someone charging anything from £15 to £50 per … Read more
David Attenborough’s latest series, Africa, is a master class in marketing. I am always in sheer awe at the genius of the producers in making these shows. They really understand one of the biggest secrets of marketing, which can be very well demonstrated by the recent episode focusing on the Baby Green Turtle. Now I … Read more
This was the subject of an email I received from someone, we shall call Rachel, who was receiving my emails and knew she had to do more marketing, but complained that she simply did not have the time to do any marketing. I replied by asking if she had as much work as she needed … Read more