Please Please Me the Ultimate Marketing Mantra?

Please please me

The title of the first Beatles song has a lot to do with your clients. My own marketing mantra is ‘Clients First’ but this song title would work equally well as your own marketing mantra.

However, should you set out to please all of your clients all of the time?

The answer is a very firm no, and is well summarised by a Bill Cosby quote:

“I don’t know the key to success, but the key to failure is trying to please everyone…”

Hang on a minute Nick, first you said it is a good marketing mantra, now you are saying it isn’t. What are you trying to tell me?

What I am trying to say is that for your perfect client, you should really go out of your way to please them, but you shouldn’t do this for everyone who might be a client.

Do you know who your perfect client is?

If you answered yes to that question, are you sure? Can you write on one piece of paper where you could go tomorrow to find 100 people who could all be your clients next week or next month? If not, I suggest that you have some more work to do.

Perhaps it will help if you hear more detail.

I used to say that my perfect client was a solicitor (perhaps not surprisingly).

However, when it comes to working one on one with a client, I can be much more refined about who that solicitor is now.

That solicitor is a sole decision maker in a practice (commercial, private or both), who is an action taker and is committed to growing their business quickly.

If I start working with a client in this position, I know that I can help them to achieve amazing results very quickly.

So who is your perfect client?

Who do you work best with?

Who do you do your best work for?

Who makes you feel like a brilliant lawyer when you finish their matter?

Narrow down your perfect client, and then you can start talking to them in all of your marketing communications and attracting more of them to you.

Saying that you act for every type of client in every situation makes it very hard to portray a clear message to your prospects.

If you would like some help on identifying your perfect client, or any aspect of your marketing, why not set up a free 20 minute telephone consultation with me? Simply enter your details into the box below to receive my free guide, then reply to the email you receive and we can set up a time to talk (no cost or obligation).

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Legal Marketing

Case Study

A straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

I first stumbled across Nick when searching on Amazon for help growing a firm in the legal sector.

Straight away I was struck by his no-nonsense approach, so after checking out a preview of his book, I bought it on Kindle and started devouring it straight away.

What was immediately apparent was that Nick really does know what he’s talking about, which was hugely refreshing in an industry with plenty of bluffers and chancers.

I found the fact that Nick has actually been there and done it in the legal world very compelling indeed, and after finishing the book, I knew there was plenty he still had to teach me.

I booked a free call, which contained plenty of value, but what became clear is that if I was really going to get Nick’s personalised help to grow my firm, I needed to do it properly, so after speaking to a couple of Nick’s clients to reassure myself I was making the right decision, I took the plunge, and booked the Steady Stream of New Clients meeting.

And I’m so glad I did.

From the moment my wife Rachael and I arrived, Nick put us at complete ease and we quickly built up a strong rapport, and thanks to the pre-meeting preparation put in by all parties, we were able to wring a huge amount of value out of it, because most of the fact-finding had already been completed before the meeting began.

Consequently, the meeting was chockfull of useful, actionable information, and most importantly, that information was grounded on what actually works in the real world – no theory in sight.

When we left Bristol, we were hugely energised and excited; but more than that, we also had clarity, and three days later, things were even clearer, thanks to the report Nick prepared for us detailing exactly what marketing we needed to be doing AND how to make sure that that marketing was actually implemented.

Having used a consultant in the past, my biggest fear was that there’d be a lot of talking around the issues, and a whole lot more questions than answers, but that simply isn’t how Nick works.

Instead, he calls a spade a spade, and fuses that straightforward approach with a genuine expertise, providing you with a proven plan of exactly what you need to do to grow your firm.

If you’re considering booking one of Nick’s Steady Stream of New Clients meetings, I would say, unhesitatingly, that you need to go for it”

Bill Ward, Ward Trademarks

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