Please Please Me the Ultimate Marketing Mantra?

Please please me

The title of the first Beatles song has a lot to do with your clients. My own marketing mantra is ‘Clients First’ but this song title would work equally well as your own marketing mantra.

However, should you set out to please all of your clients all of the time?

The answer is a very firm no, and is well summarised by a Bill Cosby quote:

“I don’t know the key to success, but the key to failure is trying to please everyone…”

Hang on a minute Nick, first you said it is a good marketing mantra, now you are saying it isn’t. What are you trying to tell me?

What I am trying to say is that for your perfect client, you should really go out of your way to please them, but you shouldn’t do this for everyone who might be a client.

Do you know who your perfect client is?

If you answered yes to that question, are you sure? Can you write on one piece of paper where you could go tomorrow to find 100 people who could all be your clients next week or next month? If not, I suggest that you have some more work to do.

Perhaps it will help if you hear more detail.

I used to say that my perfect client was a solicitor (perhaps not surprisingly).

However, when it comes to working one on one with a client, I can be much more refined about who that solicitor is now.

That solicitor is a sole decision maker in a practice (commercial, private or both), who is an action taker and is committed to growing their business quickly.

If I start working with a client in this position, I know that I can help them to achieve amazing results very quickly.

So who is your perfect client?

Who do you work best with?

Who do you do your best work for?

Who makes you feel like a brilliant lawyer when you finish their matter?

Narrow down your perfect client, and then you can start talking to them in all of your marketing communications and attracting more of them to you.

Saying that you act for every type of client in every situation makes it very hard to portray a clear message to your prospects.

If you would like some help on identifying your perfect client, or any aspect of your marketing, why not set up a free 20 minute telephone consultation with me? Simply enter your details into the box below to receive my free guide, then reply to the email you receive and we can set up a time to talk (no cost or obligation).

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Legal Marketing

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Nick has provided many helpful and practical suggestions to improve my marketing strategy and I am happy to recommend his services.

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As the owner of a small to medium-sized law firm, I have found that Samson Consulting’s Marketing4Solicitors monthly newsletter has proved absolutely invaluable throughout the last three years or so. Of all the marketing advice I’ve had over the years, this has proved by far the best value – bringing us tens of thousand of pounds of extra work every year.

One of the best tricks Nick Jervis [who owns Samson Consulting] uses, is not only to identify the kind of marketing actions a small or medium-sized business can take themselves, but he also explains why it works and most importantly then takes you through, step-by-step exactly what you need to do. As someone who is passionate about growing my business, I really look forward to receiving Nick’s excellent newsletter every month.

It’s worth pointing out that initially I was sceptical about his promises – so many marketing businesses promise the earth. But within a couple of months I was absolutely convinced he was right and I have been hooked ever since.

I recommend Nick Jervis and Samson Consulting without any hesitation whatsoever.

Imran Ali

I have been working with Nick Jervis for well over a year now.

I am a subscriber to the Marketing for Solicitors Service which has taught me integral techniques and tricks of the trade to grow my firm.

I can honestly say that Nick Jervis taught me a number of techniques that I would not ordinarily have thought of.

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I feel that Nick has totally transformed the way we now think and he is a genius in the world of marketing for law firms.

In my opinion, the consultancy offered by Nick Jervis will drive real value to your business.

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Excellent consultation very practical and straight forward planning, positively and optimistically reimagining a small law firms prospects.

Michael Birch

Less than a year ago I asked Nick to help me grow our practice by making the telephone ring.

He’s certainly done that and much more.

The improvements are incredible and Nick has guided me through the many challenges of scaling up, not least the need for a client focused approach.

This has allowed me to start the next phase; organising the practice to ensure a better lifestyle balance for all of us, whilst we continue to grow.