This might seem odd; we are talking about you going through a process of change to achieve success and I throw the second most important element of the whole process at you which is to fail! More than this, you must fail fast, very fast. When you go through any process of change sometimes you … Read more
This is a good question isn’t it? It is one that I am so often asked, and seeing as this is what I spend nearly all day, every day working out the answer to this perennial question, I thought it might be a good idea to answer it. So here we go! 1. You Must … Read more
I thought you might like to know the five cornerstones that are required to ensure you that can achieve all that you want for your practice. You see over the many years that I have worked with solicitors to transform their practices from ‘marketing has beens’ to flourishing successes with enough clients to keep them … Read more
I hear this a lot and I have some good news for you. Why should you know what you are supposed to do to generate new client instructions? You may have spent years learning your skills to qualify a solicitor, but that learning did not explain how you should run your business and how to … Read more
Can you answer yes to any three of these statements? What you want: To know what works and what doesn’t when it comes to your marketing To stop wasting time, money and effort on the things that don’t work Faster results To reach and exceed your targets To spend as little as possible Clients coming … Read more
When it comes to marketing a law firm, you must understand that it is all about putting in place systems so that the marketing of your law firm takes place with or without you. I understand fully as a former practising solicitor that when it comes down to it, you will always put the servicing … Read more
If you are running a solicitors practice, and constantly trying to attract new clients to you, how can you do this and be certain that all of your marketing efforts will be rewarded? This is a question I often hear, so I thought it might be helpful to answer it. The main advice I can … Read more
The recent case of Devil Is In The Detail v Perfection Kills Momentum brought to light some interesting issues. The impact of the case for the legal profession was considered so important that it was transferred to the High Court for the final hearing. Devil Is In The Detail argued that when it came to … Read more
I remember the Tax man’s advertisements with the theme of “Tax doesn’t have to be taxing”. The same should apply to law firm marketing. I know that a lot of solicitors are not massive marketing fans, but they are all people, and they all have personalities, and this above everything else should help to make … Read more
I have just had a free call with one of my Marketing4Solicitors members (well two of them from the same firm actually) and it was fantastic. Every M4S member is allowed a free one on one call with me, usually one every three months but I don’t rigidly enforce that if a member has a … Read more